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Algae-Based Pet Supplements

'Because Animal' Supports Pets with All-Natural, Eco-Friendly Products

— May 29, 2018 — Lifestyle
'Because Animals' is setting itself apart as a producer of animal-free pet supplements with an environmentally friendly approach.

The Superfood Supplements for dogs and cats are packed with ingredients like seaweed, pumpkin, probiotics and anti-inflammatory turmeric, which support overall health and well-being in pets. The nutrient-rich formula is said to contain ingredients that are missing from most pet food formulas and as a supplement, the product can simply be sprinkled over a pet's bowl of food to enrich it with the all-natural support of antioxidant berries, essential minerals, omega fatty acids, prebiotics and more.

While the company has already launched its Superfood Supplements for both dogs and cats, it is also working on an animal-free pet food solution. This new product is set to offer nutritionally complete foods for pets and mirror patterns in the human food market, such as clean meat.
Trend Themes
1. Superfood Supplements for Pets - Disruptive innovation opportunity: Develop new and improved formulas for pet supplements using superfood ingredients to enhance the health and well-being of pets.
2. Animal-free Pet Food - Disruptive innovation opportunity: Create nutritionally complete pet food options that do not rely on animal products, aligning with the growing demand for plant-based and sustainable pet food choices.
3. Clean Meat for Pets - Disruptive innovation opportunity: Explore the development of clean meat alternatives specifically tailored for pets, offering a sustainable and cruelty-free protein source.
Industry Implications
1. Pet Supplements - Disruptive innovation opportunity: Develop and market innovative pet supplement products that address specific health concerns or provide overall well-being support for pets.
2. Pet Food - Disruptive innovation opportunity: Explore the space of plant-based and animal-free pet food alternatives that offer complete and balanced nutrition for pets, catering to the increasing demand for sustainable pet food options.
3. Alternative Protein - Disruptive innovation opportunity: Invest in research and development of alternative protein sources, like clean meat, specifically designed for pet consumption, tapping into the emerging market for sustainable and ethical pet food options.
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