Trend cluster
Category

Dill
Dessert

Pickle-flavored sweet treats offer a tart take on dessert.

Snow Cone-Flavored PicklesPickle Soft Serve DessertsSavory Pickle-Flavored SorbetsTangy Pickle Juice SlushiesPickle-Flavored Freeze Pops

Trend

What is the Dill Dessert trend?

Dill Dessert: Taking the classic sweet and salty combination to new heights, snack brands are branching out in the form of pickle-flavored desserts. Highlighting the pervasive nature of novelty food and beverage flavors, this progression speaks to the ability of even the most eccentric experiences to achieve mainstream status.

Trend themes

Themes within the Dill Dessert trend

Three behaviours holding the trend together
01

Novelty food and beverage flavors

The pervasive nature of novelty food and beverage flavors has led to pickle-flavored desserts--a unique trend that speaks to the ability of even the most eccentric experiences to achieve mainstream status.

02

Pickle juice as a base

Using pickle juice as a base ingredient in a range of dessert and beverage products, such as pickle juice slushies or freeze ice pops, presents an opportunity for businesses to tap into the growing demand for savory and tangy flavors in unexpected places.

03

Creative flavor combinations

Combining sweet and savory flavors, such as dill pickles with ice cream or slushies, can offer a unique and delightful experience for adventurous foodies. This opens up opportunities for creativity in product development and flavor experimentation across the food and beverage industry.

Industry implications

What the Dill Dessert trend means for industry

Where the trend changes the playbook
For

Food and Beverage

The food and beverage industry can explore using savory and tangy flavors, such as pickle juice, in desserts, freeze ice pops, slushies, and cocktails to create unique and unexpected experiences for consumers.

For

Health and Wellness

With the introduction of electrolyte-rich pickle juice freeze ice pops, health and wellness businesses can explore incorporating lesser-known benefits of pickle juice into sports recovery products and other health-related items.

For

Hospitality and Tourism

Pickle-flavored desserts and slushies add a unique and fun twist to restaurant and cafe menus, giving businesses in the hospitality and tourism industry an opportunity to differentiate themselves by offering unexpected flavor combinations.

Workshop question

What seemingly niche flavor experience can you offer to entice experimental foodie consumers?

Trend signals

Trend signals for Dill Dessert

Trend score 2.7 out of 10, from popularity 45%, activity 27%, freshness 8%.

Popularity45%
Activity27%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X (not a primary audience)
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the Dill Dessert trend

6 featured examples from Apr 6, 2017 to May 5, 2019
Snow Cone-Flavored Pickles
CategoryLifestyle

Snow Cone-Flavored Pickles

The SnoCo Pickles Brand Creates Snack Packs of Fun-Flavored Pickles

The food and beverage industry can offer innovative and unique snacks by experimenting with unconventional flavor profiles.

Pickle Soft Serve Desserts
CategoryLifestyle

Pickle Soft Serve Desserts

Lucky Pickle Dumpling Co. Offers a Pickle-Flavored Chilled Dessert

The food and beverage industry can capitalize on the trend of pickle-flavored desserts and pickle-centric products by creating innovative and diverse pickle-infused menu items and…

Savory Pickle-Flavored Sorbets
CategoryLifestyle

Savory Pickle-Flavored Sorbets

Salt & Straw's Dill Pickle Sorbet is a Pickle Lover's Dream Dish

Companies that manufacture ice cream and sorbet can innovate and expand their offerings to cater to consumers who prefer unique and unconventional flavors.

Tangy Pickle Juice Slushies
CategoryLifestyle

Tangy Pickle Juice Slushies

Sonic Will Be Adding a Pickle Juice Slush to Its Summer Menu

The food and beverage industry has a chance to expand their product offerings by creating more unconventional flavors and options to cater to changing consumer preferences.

Pickle-Flavored Freeze Pops
CategoryLifestyle

Pickle-Flavored Freeze Pops

Van Holten's Freeze Ice Pops are Made with Pickle Brine

The sports recovery freeze pops present disruptive innovation opportunities in the sports nutrition industry, offering a convenient and tasty way for athletes to replenish electro…

Pickle-Topped Banana Splits
CategoryLifestyle

Pickle-Topped Banana Splits

This Missouri Coffee Shop is Serving Up a Tangy 'Pickle Split' Dessert

Developing new menu items and flavor profiles to cater to diverse consumer preferences.