With the growing popularity of pickle-flavored foods, it was only a matter of time until Vlasic rolled out its very own Pickle Chips. Packed with great pickle flavor, but none of the mess, these new chips may just become your favorite way to enjoy pickles.
Vlasic Pickle Chips are a savory snack food that is expected to hit store shelves very soon. The chips are essentially thinly sliced pickles that have been vacuum-fried and salted. As Thomas M. McGough of Conagra Brands, Inc. explains, "eating pickles out of a conventional jar is inconvenient and messy, and pickle snacks are actually becoming a thing, particularly in [convenience] stores. So we’ve created Vlasic single-serve pickle slices and also a Vlasic vacuum-fried pickle chips."
With the market for shelf-stable and refrigerated pickles growing 6% over the past year, it's clear that the demand for pickled products is on the rise.
Image Credit: Conagra Brands, Inc..