Snack food manufacturer Utz Brands, Inc. has partnered with Grillo's Pickles to launch a new potato chip flavor: Utz & Grillo's Classic Dill Pickle.
The new product expertly blends the fresh and savory flavor of Utz's classic potato chips with the crispy, salty taste of a dill pickle. As of right now, the new Utz & Grillo's Classic Dill Pickle potato chips are being sold in two main sizes: a 7.75 oz 'Take Home' bag and a 2.625 oz 'On-the-Go' variation.
"I would eat Utz potato chips and a Grillo's spear while selling pickles out of our pickle cart in Boston; so having two of the best snacks available collaborate, is a dream come true," said Eddie Andre, Director of Brand Experience, Grillo's Pickles.
Image Credit: Utz Brands
Why This Trend Is Growing
- Pickle-flavored Snacks
- There is a growing trend towards developing new pickle-flavored snacks, which could lead to opportunities for food companies to innovate and capture market share.
- Collaborative Product Development
- Partnerships between snack food manufacturers and other food companies are becoming more common when it comes to creating unique flavors and products.
- Convenient Snack Packaging
- Companies are focusing on providing a range of packaging options, from smaller 'On-the-Go' sizes to larger 'Take Home' bags, to meet the needs of various consumer preferences.
Industries Being Reshaped
- Snack Food Manufacturing
- Snack food manufacturers like Utz Brands, Inc. are constantly exploring new flavor options to keep consumers interested and engaged with their products, presenting opportunities for innovation and growth.
- Pickling and Fermenting Industry
- Collaborating with snack food manufacturers to create new pickle-flavored products could be a lucrative opportunity for pickling and fermenting companies looking to expand their reach.
- Convenience Packaging Industry
- Providing innovative and convenient snack packaging solutions that cater to on-the-go customers is an important consideration for packaging companies looking to meet consumer demands and increase sales.
