Category
Fashion
Scaled Restraint
Trend cluster
Category
Mainstream
Moringa
The newly minted superfood becomes a mainstay hair and skincare ingredient.
3.3
Trend score
Trend
What is the Mainstream Moringa trend?
Mainstream Moringa: Newly hailed as a hair and skin "cure-all," Moringa oil has moved beyond the realm of obscure superfood to full-fledged skincare wonder status. The fast proliferation of Moringa-based cosmetics speaks to the desire for plant-based ingredients that cover as wide a range of topical benefits as possible as consumers look for products that do more for less amidst increasingly busy lifestyles.
Trend themes
Themes within the Mainstream Moringa trend
Three behaviours holding the trend together01
Plant-based ingredients
The proliferation of Moringa-based cosmetics speaks to the desire for plant-based ingredients that cover a wide range of topical benefits as possible.
02
Multipurpose skincare products
Many beauty consumers who are looking to nourish their skin from both the inside out, as well as with topical treatments, are turning to a number of 'skin food' products that are simple, multipurpose and celebrate natural ingredients.
03
Environmental stressors protection
Ingredients like moringa extract and marrubium stem cells are vital to fighting everything from fatigue and inflammation to the telltale signs of dehydration and dullness by protecting skin from damages of environmental stressors such as pollution.
Industry implications
What the Mainstream Moringa trend means for industry
Where the trend changes the playbookFor
Natural Skincare Industry
As consumers are looking for natural and plant-based ingredients, this industry should focus on creating multipurpose skincare products that celebrate natural ingredients.
For
Anti-aging and wellness Industry
As Moringa oil is rich in cytokinin zeatin that stimulates cell division and growth, brands in this industry can create products that help reduce and reverse the effects of aging.
For
Hair Care Industry
Brands in this industry can create restorative hair sprays that help in maximizing moisture retention, boosting curls, improving elasticity and definition, reducing frizziness, as well as strengthening, conditioning and protecting the hair.
Workshop question
How can you highlight the makeup of your product as meeting as many customer needs as possible?
Trend signals
Trend signals for Mainstream Moringa
Trend score 3.3 out of 10, from popularity 57%, activity 33%, freshness 8%.
Popularity57%
Activity33%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Mainstream Moringa trend
6 featured examples from Aug 25, 2017 to May 15, 2018CategoryFashion
Latina-Owned Hair Care Startups
Rizos Curls Specializes in Artisan Curly Hair Products
Opportunity for beauty companies to develop organic-based hair care products that cater to the increasing demand for clean beauty.
CategoryLifestyle
Beautifying Moringa Oils
Superleaf's Moringa Skin Food Moisturizes, Reduces Inflammation and More
Opportunity for companies to develop and market multipurpose skincare products using natural ingredients.
CategoryFashion
Restorative Moringa Hair Sprays
The Main Choice's Spray for Hair Helps to Boost Moisture Retention
The introduction of moringa-based hair sprays and treatments can create a new market segment within the haircare industry focused on natural and moisturizing hair products.
CategoryFashion
Moringa Skin Products
'True Moringa' Infuses All Its Products With Natural Moringa Oil
There is an opportunity for companies in the skincare industry to create products that utilize natural ingredients, like moringa oil, to offer unique benefits to consumers.
CategoryFashion
Concentrated Nutrient Creams
Allies of Skin's Multi-Nutrient Day Cream Boasts Moringa Extract
The skincare industry can explore nutrient-dense formulas and natural ingredients to create products that offer multi-benefit solutions for the skin.
CategoryFashion
Radiance-Boosting Moringa Masks
Emma Hardie's Moringa Renewal Treatment Mask Revives Stressed Skin
The beauty industry can capitalize on the moringa skincare trend by introducing products that use it as a main ingredient.
