Men and women in search of a powerful hair styling cream that provides plenty of hold without causing their strands to take on a glossy fake-looking texture are likely to appreciate this new product from Bosley.
Dubbed the BOS-Volumize Ultra Boost Styling Crème, the product is rich in vitamins and antioxidants, which work to nourish the hair as it's styled. A few of the key ingredients that make up the formula are Gingko Biloba Kernel Oil, Argania Spinosa Kernel Oil, and Moringa Oleifera Seed Oil.
To use the product, consumers simply put a dime-sized amount into the palm of their hand and then work it into wet or dry hair, going from the middle out to the ends to get a smooth matte finish.
Key Themes Behind This Trend
- Hair-nourishing Styling Products
- Developing hair products that provide both nourishment and styling benefits is a disruptive innovation opportunity.
- Vitamin-infused Hair Care
- Creating hair care products infused with vitamins and antioxidants is a trend that offers opportunities for disruptive innovation.
- Multi-functional Hair Products
- Developing hair products that offer both styling and healthcare benefits is a trend that offers opportunities for disruptive innovation.
Where This Applies
- Beauty and Personal Care
- The beauty and personal care industry can leverage the trend towards vitamin-infused hair care by developing new product lines or expanding existing ones.
- Health and Wellness
- The health and wellness industry can expand into the hair care market by creating hair products that offer healthcare benefits beyond just aesthetics.
- Fashion and Lifestyle
- The fashion and lifestyle industry can create new hair styling products that cater to a growing trend of natural-looking, matte hair finishes that are also nourishing for the hair.
