The salad dressing brand Rikki USA provides consumers with dynamic and creative flavors, all of which recently had their visual brand identity revamped.
The redesign occurred in a partnership between Rikki USA, its parent company Yamasa, and the creative agency designojo. Where the brand's salad dressings were once somewhat old fashioned in their labeling, they now feature minimal wording, creative but simple graphics and modern, bold fonts. The salad dressings are offered in traditional plastic bottles, cylindrical glass bottles, or in large plastic bins for those ordering them in bulk. The collection includes a Cilantro Lime Dressing, a Lemongrass Basil Marinade, an Apple Cider Dijon Vinaigrette, and a Sriracha Lime Vinaigrette.
Rikki USA's salad dressings and marinades provide creative flavors and contemporary branding.