Mess-Filled Play

Toy brands offer hands-on activities that encourage messy play

Implications - Tapping into a bit of nostalgia, toy brands are reverting back to hands-on activities that not only encourage interactivity, but that entail mess as part of the process . Appealing to various sensory elements, brands are offering kids toys that encourage behavior like getting your clothes wet to creating custom-made slime. This turn toward more messy, hands-on activities suggests a shift back to not only more analog activities for kids, but activities that encourage disorganized, unconventional play.
SCORE 6.3
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45,455 Total Clicks
May 17 - Jun 18
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Featured Examples
Soaking Watermelon Toys - Yulu's 'Watermelon Smash' Turns Cooling Off with Water into a Fun Game
SCORE 8.4
This Year and Hot 1,857 Clicks Pub: Mar 6, 18
Soaking Watermelon Toys
Yulu's 'Watermelon Smash' Turns Cooling Off with Water into a Fun Game
At the 2018 Toy Fair, Yulu revealed Watermelon Smash as one of its newest creations—and it is one that is bound to be a hit with anyone who is feeling the heat on a hot summer day.  Playing... [More]
DIY Slime Playsets - Canal Toys' 'So Slime DIY' Range Makes Slime with the Addition of Water
SCORE 6.8
This Year and Warm 917 Clicks Pub: Dec 19, 17
DIY Slime Playsets
Canal Toys' 'So Slime DIY' Range Makes Slime with the Addition of Water
The So Slime DIY line includes a range of products that teaches kids how to make slime at home just by adding water to its pre-made formula. Since mixing slime based off a recipe can be a messy... [More]
Stinky Family-Friendly Board Games - YouTubers Jake and Ty Demonstrate How to Play 'Who Tooted?'
SCORE 2.9
Mild 131 Clicks Pub: May 11, 17
Stinky Family-Friendly Board Games
YouTubers Jake and Ty Demonstrate How to Play 'Who Tooted?'
Jake and Ty are two young YouTubers who’ve amassed hundreds of thousands of views by playing board games and sharing their experiences with fans—with one of their more recent uploads... [More]
Sculpting Clay Stepping Games - Hasbro's 'Don't Step In It' Has Players Avoid a Squishy Compound
SCORE 3.9
This Year and Mild 143 Clicks Pub: Mar 5, 18
Sculpting Clay Stepping Games
Hasbro's 'Don't Step In It' Has Players Avoid a Squishy Compound
At the New York Toy Fair, Hasbro unveiled one of the games it launched earlier this year called ‘Don’t Step In It.’ While many toys and activities that include sculpting clay are... [More]
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