Toy brands offer hands-on activities that encourage messy play
Implications - Tapping into a bit of nostalgia, toy brands are reverting back to hands-on activities that not only encourage interactivity, but that entail mess as part of the process . Appealing to various sensory elements, brands are offering kids toys that encourage behavior like getting your clothes wet to creating custom-made slime. This turn toward more messy, hands-on activities suggests a shift back to not only more analog activities for kids, but activities that encourage disorganized, unconventional play.
Workshop Question - In what ways could you adapt your product or service to be simpler in design and function? What nostalgic elements could you integrate?
Trend Themes
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Sensory Play — The trend of offering toys that encourage multi-sensory, hands-on and often messy play appeals to nostalgia and a shift back to unconventional activities.
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Customization — Brands that offer toys that can be customized and personalized provide an opportunity for unique engagement with consumers and differentiation from competitors.
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Chance-based Games — Games that rely on chance, suspense, and often involve messy or gross elements provide unique, highly shareable, and viral content for social media.
Industry Implications
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Toy Industry — Opportunities exist for toy makers to create multi-sensory, hands-on experiences and highly-sharable games that appeal to social media consumption and reward repeat purchases.
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Social Media — Creative and challenging games and experiences that generate uniquely hilarious, gross, or surprising content encourage social media sharing and engagement.
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Consumer Goods — Companies that can create customizable products that engage consumers with more immersive and experiential play or activities can differentiate from competitors and provide highly promising upsell opportunities.
4 Featured, 33 Examples:
98,542 Total Clicks
Date Range:
May 17 — Jun 18
Trending:
Average
Consumer Insight Topics:
