At the New York Toy Fair, Hasbro unveiled one of the games it launched earlier this year called 'Don't Step In It.'
While many toys and activities that include sculpting clay are meant to be used for creative tasks involving the hands, this new activity game challenges players to squish a brown compound into the included poop-shaped molds—and avoid stepping on them.
A game of Don't Step In It unfolds on a game mat, which players step on while wearing a blindfold and after flicking the spinner, which details the number of steps that should be taken. With each turn, the spinner also decides whether a player should add, remove or strategically rearrange the squishable game pieces on the board to further challenge—and gross out—their fellow players.
Key Themes Behind This Trend
- Sculpting Clay Games
- Opportunity for the development of new game concepts that incorporate sculpting clay as a fun and interactive element.
- Blindfolded Games
- Potential for creating blindfolded games that add an extra level of challenge and excitement to gameplay.
- Gross-out Games
- Possibility for creating games that incorporate gross-out elements to appeal to a specific audience.
Where This Applies
- Toy Industry
- Innovative game concepts like 'Don't Step In It' have the potential to drive growth and interest in the toy industry.
- Entertainment Industry
- Opportunity to create blindfolded games like 'Don't Step In It' that can be featured in TV shows, online videos, or live events.
- Educational Industry
- Potential for developing educational versions of sculpting clay games that can be used in schools or educational programs.
