Toys can entertain, distract and educate and this list of April 2018 toy innovations include the numerous ways in which toys are being created and marketed to appeal to children and adults alike.
While most aspects of daily life seem to have received tech-infused makeovers, toys remain largely technology-free and serve as a screen-less means of entertainment for children that parents can feel good about. Examples of this include 'Orb Molecules' which present a child with endless combinations of fun designs, or 'PlushCraft' which puts a customizable DIY twist on the classic stuffed toy.
Other notable innovations leverage the playful nature of toys to encourage children to learn something new. KD Group's 'My Loopy' perfectly exemplifies this, as the kid-friendly AI bot encourages young ones to pursue STEAM fields from a young age. Meanwhile, a company called 'STEMtrunk' has launched a toy rental service from which parents can rent numerous educational and STEM-related toys for their children.
- Millennial
- Gen X
- Gen Z (primary audience)
- Gen Alpha (primary audience)
