Zuru's Smashers are small, round toys that come in break-apart Smashballs that reveal a special collectible character inside. There are over 100 sports-themed characters for kids to collect within categories like Not-So Fast Food, Game Changers and Ball Stars, as well as limited-edition and rare toys, which kids can be kept track of via the companion app.
In addition to offering kids a fun way to access a surprise-inside toy, Smashers also gives kids activities to participate in, such as battling the Bad Sports, earning Smash Points and trading the characters they collect with their friends.
The toys for kids ages four and up were recently shown at the 2018 Toy Fair and will be available to collect as of the spring.
Key Themes Behind This Trend
- Collectible Toys
- The trend of collectible toys presents opportunities for brands to create unique and desirable characters that can be collected and traded.
- Interactive Toys
- Interactive toys that offer activities and features beyond the physical play can engage children and enhance their play experience.
- Companion Apps
- Integrating companion apps with physical toys allows for additional features, such as tracking and trading, enhancing the play experience and providing additional value to consumers.
Where This Applies
- Toy Manufacturing
- Toy manufacturers can capitalize on the trend of collectible toys by creating unique and high-quality toys that are desirable to collectors.
- App Development
- Developers can explore the market of companion apps for toys, creating engaging experiences that complement physical play and provide added value to consumers.
- Retail
- Retailers can benefit from stocking and promoting collectible toys and their related accessories, creating a dedicated section for collectors and enthusiasts.
