Smooshy Mushy, a new brand of toy from RedwoodVentures Ltd., combines the best of the slow-rise toy phenomenon with cute collectible gamification to keep kids looking for their next squishy friend. The first series of the collectibles was released back in October, and the dessert- and food-themed pets have been making waves with kids everywhere.
There are eight different pets in the Smooshy Mushy collection, each of which is based off of both a food and an animal. For example, Lolli Lamb is a round little puff ball with a lollipop bow and an ice cream cone friend, and Popsy Pig is a cute piglet with syrup and a pat of butter on its head and a pancake sidekick.
Beyond their appealing, slow-rise tactility, the pets are all scented like their food items, making them engaging beyond touch and sight.
What's Driving This Trend
- Slow-rise Toy Phenomenon
- Explore opportunities to develop new collectibles that combine slow-rise tactile experience with gamification.
- Cute Food-themed Pets
- Create a line of scented, food-themed collectible pets to capture the interest of kids and capitalize on the popularity of squishy toys.
- Engaging Multi-sensory Toys
- Develop toys that engage multiple senses by incorporating scents that align with their visual and tactile elements.
Who This Affects Most
- Toy Manufacturing
- Innovate within the toy manufacturing industry to produce unique collectibles that tap into the growing demand for slow-rise and food-themed toys.
- Gamification
- Bridge the gap between collectible toys and gamification by creating interactive experiences and rewards for children who collect and play with the toys.
- Scented Products
- Explore opportunities within the scented products industry to develop new lines of scented toys, catering to the increasing demand for multi-sensory play experiences.
