'Smooshy Mushy' is a New Line of Scented, Slow-Rise Pets
Joey Haar — March 5, 2018 — Life-Stages
References: prnewswire & walmart
Smooshy Mushy, a new brand of toy from RedwoodVentures Ltd., combines the best of the slow-rise toy phenomenon with cute collectible gamification to keep kids looking for their next squishy friend. The first series of the collectibles was released back in October, and the dessert- and food-themed pets have been making waves with kids everywhere.
There are eight different pets in the Smooshy Mushy collection, each of which is based off of both a food and an animal. For example, Lolli Lamb is a round little puff ball with a lollipop bow and an ice cream cone friend, and Popsy Pig is a cute piglet with syrup and a pat of butter on its head and a pancake sidekick.
Beyond their appealing, slow-rise tactility, the pets are all scented like their food items, making them engaging beyond touch and sight.
There are eight different pets in the Smooshy Mushy collection, each of which is based off of both a food and an animal. For example, Lolli Lamb is a round little puff ball with a lollipop bow and an ice cream cone friend, and Popsy Pig is a cute piglet with syrup and a pat of butter on its head and a pancake sidekick.
Beyond their appealing, slow-rise tactility, the pets are all scented like their food items, making them engaging beyond touch and sight.
Trend Themes
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Slow-rise Toy Phenomenon — Explore opportunities to develop new collectibles that combine slow-rise tactile experience with gamification.
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Cute Food-themed Pets — Create a line of scented, food-themed collectible pets to capture the interest of kids and capitalize on the popularity of squishy toys.
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Engaging Multi-sensory Toys — Develop toys that engage multiple senses by incorporating scents that align with their visual and tactile elements.
Industry Implications
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Toy Manufacturing — Innovate within the toy manufacturing industry to produce unique collectibles that tap into the growing demand for slow-rise and food-themed toys.
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Gamification — Bridge the gap between collectible toys and gamification by creating interactive experiences and rewards for children who collect and play with the toys.
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Scented Products — Explore opportunities within the scented products industry to develop new lines of scented toys, catering to the increasing demand for multi-sensory play experiences.
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