At the 2018 North American International Toy Fair, Twee unveiled its newest limited-edition chalk set, which draws inspiration from the foodie movement.
Previously, Twee released a set of donut-themed sidewalk chalk and now it is continuing its range of food-inspired creative toys with a small-batch set of Sushi Sidewalk Chalk. The hand roll-shaped chalk integrates colors like pink, orange, yellow and green, with the packaging even going so far as to mimic the way sushi is packaged in a grab-and-go grocery store format.
The product from Twee is made with plaster of Paris and tempera powder and is said to work best on surfaces such as concrete and asphalt with a thick grit.
Image Credit: Twee, Kate Leibrand
Key Themes Behind This Trend
- Food-inspired Art Supplies
- The rise of foodie culture and emphasis on creativity presents an opportunity for companies to create unique art supplies inspired by different cuisines.
- Small-batch Collectibles
- Limited edition releases of artistic, giftable items appeal to consumers looking for unique and exclusive products.
- Packaging as Parody
- Reimagining everyday objects and their packaging in a new context provides a playful twist on familiar items.
Where This Applies
- Art Supplies
- Companies in the art supplies industry can expand their offering to include food-themed products or limited edition collectibles.
- Gift and Specialty Retail
- Retailers focused on unique and artisanal items can carry limited edition, small-batch collectibles with food-inspired themes.
- Marketing and Advertising
- Marketing agencies can incorporate mimicking everyday objects in their ad campaigns to create humorous and memorable visuals.
