Squishmallows by KellyToys flew off the shelves when they were first introduced in 2017, and now the line is expanding to include 50 new and adorable creatures.
Despite the prominence of smart technology, cute and cuddly plush toys never seem to lose their appeal, and at this year's 2018 Toy Fair, the expansive Squishmallow line stole the show. The new collection will include both seasonal and infant offerings, in addition to the two new sizes.
While squishmallows are designed to withstand the exciting day-to-day of a child, its large size isn't always ideal for transportation. With this in mind, the company also offers miniature, key chain-sized collectibles, in which children can collect all eight of the various pint-sized iterations of the adorable and interactive plush toys.
Why This Trend Is Growing
- Expanding Plush Toy Collectibles
- The expansion of the Squishmallows line to include 50 new creatures taps into the continued demand for cute and collectible plush toys.
- Seasonal and Infant Plush Offerings
- The addition of seasonal and infant plush toys to the Squishmallows collection capitalizes on the market's desire for specialty products tailored to specific demographics.
- Miniature Plush Key Chains
- The introduction of miniature key chain-sized collectibles provides an opportunity for Squishmallows to cater to the transportation needs of children wanting to collect multiple pint-sized versions of the plush toys.
Industries Being Reshaped
- Toy
- The expanding Squishmallows line demonstrates innovation within the toy industry, offering new plush toy options for children.
- Gift and Novelty
- The introduction of seasonal and infant plush offerings in the Squishmallows collection opens up potential markets within the gift and novelty industry.
- Collectibles
- The addition of miniature key chain-sized collectibles to Squishmallows taps into the collectibles market and creates a new avenue for engagement and monetization.
