While the first three Squish-Dee-Lish Series from Jakks Pacific introduced cat cupcakes, mermaids, playfully personified seashells and friendly snails, the Squish-Dee-Lish Wacky Series sets itself apart as a gross-out range of collectibles.
The series includes 30 collectible toys in the shape of everything from toilets and bathroom tissue to smelly socks and underwear, each of which can only be acquired by purchasing a blind bag.
The newest additions to the Squish-Dee-Lish toy family were announced at the North American International Toy Fair and will soon be available through Target. Although gross-out toys can often be found in gag shops, a number of mainstream toy manufacturers are now creating playthings that embrace toilet humor and cringe-inspiring themes, as evidenced by a number of other new playthings revealed at the event.
What's Driving This Trend
- Gross-out Toys
- The trend of gross-out toys presents an opportunity for innovative toy manufacturers to tap into the market of playthings that embrace toilet humor and cringe-inspiring themes.
- Collectible Toy Blind Bags
- The rise of collectible toy blind bags offers a disruptive innovation opportunity for companies to create mystery-based packaging that adds excitement and anticipation for consumers.
- Gag-inspired Mainstream Toys
- The shift towards gag-inspired mainstream toys opens up the possibility for emerging toy manufacturers to develop playthings that go beyond traditional concepts to provide humor and entertainment for kids.
Who This Affects Most
- Toy Manufacturing
- The toy manufacturing industry has the potential to tap into the gross-out toy trend by creating innovative and unexpected designs that cater to children's fascination with the unconventional and the unexpected.
- Packaging
- The packaging industry can explore disruptive innovations by creating interactive and mystery-based packaging solutions specifically designed for blind bags, enhancing the overall consumer experience.
- Gag Shops
- Gag shops can expand their offerings to include mainstream gross-out toys, capitalizing on the growing popularity of these unconventional playthings among children and collectors alike.
