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Crossover Gaming Plush Toys

Build-A-Bear Launched a Collection of Super Mario Toys

— December 15, 2017 — Life-Stages
Build-A-Bear and Nintendo have released a collection of Super Mario toys that have the potential to appeal to young children and kids at heart who are drawn to the collectibles with a sense of nostalgia.

The Super Mario Bears include plush versions of favorite characters like brothers Mario and Luigi, as well as Princess Peach, Bowser, Yoshi and a pre-stuffed Toad.

Alongside the collectible bears it has released with Nintendo, Build-A-Bear will also be offering a variety of Super Mario-themed accessories. Since the many characters of the collection can be stuffed on-site, consumers have the option to add the Super Mario Bros. Theme Song to a plush, so that it plays whenever the toy is squeezed.
Trend Themes
1. Gaming-themed Plush Toys - There is an opportunity for other gaming companies to partner with Build-A-Bear to create gaming-themed plush toys for fans of all ages.
2. Customizable Sound-playing Plush Toys - There is a market for customizable sound-playing plush toys that feature popular theme songs or catchphrases.
3. Nostalgia-inspired Toy Collections - There is a demand for nostalgia-inspired toy collections that target adults who are drawn to their childhood memories.
Industry Implications
1. Toy Manufacturing - Toy manufacturers can consider partnering with popular franchises to create new lines of toys that appeal to fans of all ages.
2. Gaming Industry - Video game companies can capitalize on the popularity of gaming-themed merchandise by partnering with retailers to create a variety of gaming-related products.
3. Retail Industry - Retailers can create exclusive collections of nostalgic toys to target adult collectors and fans of various franchises.
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