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Mixed Reality Toy Blocks

Paracra Technology's Logitow Building Blocks for Kids Show Up on Tablets

— November 17, 2017 — Life-Stages
These smart building blocks for kids sync with tablet devices to create three-dimensional animations in real time. From Chinese startup Paracra Technology, the Logitow blocks are described as an instant mixed reality experience that provides a bridge between the physical world and the virtual one.

As children today are more reliant on screens and electronic gadgets than any previous generation, some parents are concerned about an unhealthy reliance on technology. These building blocks for kids offer a plugged-in alternative that combines current realities with a break from constant device use.

Approximately 80% of the time playing would be with the blocks with 20% having to do with the 3D animations. The interactive toys appear on tablets like iPads using the accompanying app.
Trend Themes
1. Mixed Reality Toys - The trend of combining physical toys with digital technology to create a new level of immersion provides opportunities for businesses to develop similar products across various sectors.
2. Educational Gaming - The use of interactive gaming with an educational component has disrupted traditional modes of learning and provides opportunities for businesses to create new educational products that utilize digital technology in creative ways.
3. Physical-digital Integration - The trend of merging physical and digital components to create a more immersive and interactive experience provides opportunities for businesses to create innovative products that bridge the gap between physical and digital worlds in various industries.
Industry Implications
1. Toy Industry - This industry has an opportunity to develop products that blend physical play and digital technology to create new and engaging experiences for children of all ages.
2. Education Technology Industry - This industry has an opportunity to develop interactive educational products that utilize digital technology to enhance learning for children in various subjects with a focus on the integration of physical and digital components.
3. Entertainment Industry - This industry has an opportunity to develop new forms of interactive entertainment that utilize mixed reality technology to create more immersive and engaging experiences for consumers.
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