Innovative toy company Zuru sponsored a challenge video that was posted by kid's YouTube channel EvanTubeHD.
Similarly to the channel's other postings, the video features a boy and a girl who compete against one another in a fun game. This time, the two are challenged to recite difficult tongue twisters while being timed, all while the other covers them in Zuru's 'Tangle' toys -- a versatile product that can be made into pieces of jewelry, a unique sculpture, and much more. In order to make the game even more competitive, the winner gets to "slime" their opponent.
By having EvanTubeHD take part in its tongue twister challenge, Zuru increases its exposure among the parents and children who are likely to purchase its 'Tangle' toys.