L.O.L. Surprise! Big Surprise has been named one of the hottest toys for the holiday season, introducing a large glittery ball that is packed with 50 small toys inside for kids to unwrap. Some of the surprises that can be found inside the larger package include everything from accessories and stickers to dolls that can be dressed up. The ball-shaped packaging includes many layers, offering a variety of new playthings for kids to discover.
As part of the release of the toy, L.O.L. Surprise! is running the Big Surprise Sweepstakes to give kids the chance to win prizes like collectible diamond charms. As such, L.O.L. Surprise! Big Surprise includes a scratch-off card.
The toy was inspired by the unboxing phenomenon on YouTube and MGA Entertainment encourages kids to record and share their own unboxing experiences on social media.
What Makes This Trend Stand Out
- Unboxing Toys
- Disruptive innovation opportunity: Develop new unboxing experiences that create excitement and engagement for kids.
- Surprise Toys
- Disruptive innovation opportunity: Create surprise toys with multiple layers of surprises to enhance the unboxing experience.
- Social Media Sharing
- Disruptive innovation opportunity: Build platforms that encourage and facilitate user-generated content sharing of unboxing experiences on social media.
Sectors Adopting This
- Toy Manufacturing
- Disruptive innovation opportunity: Incorporate technology, such as augmented reality, into toys to create interactive and immersive unboxing experiences.
- Social Media Marketing
- Disruptive innovation opportunity: Develop tools and strategies to help brands leverage user-generated content and harness the power of social media for marketing purposes.
- Collectibles
- Disruptive innovation opportunity: Design collectible toys with limited editions and rare items to drive excitement and increase value for collectors.
