L.O.L. Surprise! Big Surprise has been named one of the hottest toys for the holiday season, introducing a large glittery ball that is packed with 50 small toys inside for kids to unwrap. Some of the surprises that can be found inside the larger package include everything from accessories and stickers to dolls that can be dressed up. The ball-shaped packaging includes many layers, offering a variety of new playthings for kids to discover.
As part of the release of the toy, L.O.L. Surprise! is running the Big Surprise Sweepstakes to give kids the chance to win prizes like collectible diamond charms. As such, L.O.L. Surprise! Big Surprise includes a scratch-off card.
The toy was inspired by the unboxing phenomenon on YouTube and MGA Entertainment encourages kids to record and share their own unboxing experiences on social media.