Ritualistic Attire

Clothing moves beyond fit to offer lifestyle-specific features

Implications - Seeking to better align with consumer lifestyle habits, fashion brands are adapting their apparel pieces to better suite daily consumer rituals. Creating pieces that accommodate on-the-go travelers to those that emphasize the use of tech and mobile phones, these examples speak to a shift toward more functional apparel pieces that target specific consumer habits as opposed to mere style or aesthetic.
SCORE 6.9
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72,343 Total Clicks
Apr 17 - Jun 18
Recent and Warm
Fashion
Featured Examples
Ergonomic Travel-Friendly Jeans - Flyte Denim Offers Ample Space to Stash Your Passport and More
SCORE 8.4
This Week and Hot 231 Clicks Pub: May 30, 18
Ergonomic Travel-Friendly Jeans
Flyte Denim Offers Ample Space to Stash Your Passport and More
Many consumer demographics like Millennials have a penchant for travel that has them trying to fit in a trip or two each year, so Flyte Denim has been created as a way for them to stay agile when on... [More]
Ergonomic Post-Workout Clothes - The Outdoor Voices Cool Down Kit is Ideal for Keeping it Casual
SCORE 4.9
Average 2,057 Clicks Pub: Apr 5, 17
Ergonomic Post-Workout Clothes
The Outdoor Voices Cool Down Kit is Ideal for Keeping it Casual
The Outdoor Voices Cool Down Kit is a set of post-workout clothes that will enable you to keep things casual when heading from the gym to your next location. The Outdoor Voices Cool Down Kit... [More]
Performance-Ready Formal Attire - The 'Versattire' Dress Shirt Has Four-Way Stretch and More
SCORE 6.2
This Quarter and Warm 241 Clicks Pub: Mar 17, 18
Performance-Ready Formal Attire
The 'Versattire' Dress Shirt Has Four-Way Stretch and More
The ‘Versattire’ dress shirt comes as an optimized piece of apparel for active guys that are looking to maintain their daily lifestyle without having to worry about their clothing. The... [More]
Modern Lifestyle-Specific Jeans - '3x1 Denim' is Redesigned to Make Sense for Modern Wearers
SCORE 5.9
This Month and Warm 96 Clicks Pub: May 22, 18
Modern Lifestyle-Specific Jeans
'3x1 Denim' is Redesigned to Make Sense for Modern Wearers
Jeans are almost certainly the most common clothing item around the world, but the new 3x1 Denim from award-winning designer Joe Doucet shows that the average pair of denim pants still has a lot of... [More]
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