Clothing moves beyond fit to offer lifestyle-specific features
Implications - Seeking to better align with consumer lifestyle habits, fashion brands are adapting their apparel pieces to better suite daily consumer rituals. Creating pieces that accommodate on-the-go travelers to those that emphasize the use of tech and mobile phones, these examples speak to a shift toward more functional apparel pieces that target specific consumer habits as opposed to mere style or aesthetic.
Workshop Question - How can your brand better align itself to your consumer's lifestyle habits and daily rituals?
Trend Themes
-
Lifestyle-specific Design — Consumer habits are reflected in fashion brands' apparel pieces
-
Ergonomic Clothing — Clothing pieces are designed with a comfortable, ergonomic fit and functionality
-
Travel-friendly Clothing — Clothing pieces designed for travel with ample storage space for travel essentials.
Industry Implications
-
Fashion Industry — This industry can learn to adapt to consumer habits and stay competitive by adding lifestyle-specific features to their designs.
-
Athletic Apparel Industry — This industry can incorporate ergonomic clothing pieces into their product lines, especially in the post-workout category to offer comfortable and functional clothing for the active consumer.
-
Travel Industry — This industry can look to collaborate with clothing brands such as Flyte Denim to offer a cohesive travel-friendly outfit, to create a seamless travel experience.
4 Featured, 33 Examples:
150,067 Total Clicks
Date Range:
Apr 17 — Jun 18
Trending:
Warm
Consumer Insight Topics:
