Category
Fashion
Scaled Restraint
Trend cluster
Category
Ritualistic
Attire
Clothing moves beyond fit to offer lifestyle-specific features.
4.6
Trend score
Trend
What is the Ritualistic Attire trend?
Ritualistic Attire: Seeking to better align with consumer lifestyle habits, fashion brands are adapting their apparel pieces to better suite daily consumer rituals. Creating pieces that accommodate on-the-go travelers to those that emphasize the use of tech and mobile phones, these examples speak to a shift toward more functional apparel pieces that target specific consumer habits as opposed to mere style or aesthetic.
Trend themes
Themes within the Ritualistic Attire trend
Three behaviours holding the trend together01
Lifestyle-Specific Design
Consumer habits are reflected in fashion brands' apparel pieces
02
Ergonomic Clothing
Clothing pieces are designed with a comfortable, ergonomic fit and functionality
03
Travel-Friendly Clothing
Clothing pieces designed for travel with ample storage space for travel essentials.
Industry implications
What the Ritualistic Attire trend means for industry
Where the trend changes the playbookFor
Fashion Industry
This industry can learn to adapt to consumer habits and stay competitive by adding lifestyle-specific features to their designs.
For
Athletic Apparel Industry
This industry can incorporate ergonomic clothing pieces into their product lines, especially in the post-workout category to offer comfortable and functional clothing for the active consumer.
For
Travel Industry
This industry can look to collaborate with clothing brands such as Flyte Denim to offer a cohesive travel-friendly outfit, to create a seamless travel experience.
Workshop question
How can your brand better align itself to your consumer's lifestyle habits and daily rituals?
Trend signals
Trend signals for Ritualistic Attire
Trend score 4.6 out of 10, from popularity 62%, activity 68%, freshness 8%.
Popularity62%
Activity68%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Ritualistic Attire trend
4 featured examples from Apr 5, 2017 to May 30, 2018CategoryFashion
Ergonomic Travel-Friendly Jeans
Flyte Denim Offers Ample Space to Stash Your Passport and More
Fashion companies can design and market more travel-friendly clothing items that are ergonomic and functional for consumers on the go.
CategoryFashion
Modern Lifestyle-Specific Jeans
'3x1 Denim' is Redesigned to Make Sense for Modern Wearers
The apparel industry can benefit from exploring the trend of designing modern lifestyle-specific clothing, like 3x1 Denim's jeans with innovative features.
CategoryLifestyle
Ergonomic Post-Workout Clothes
The Outdoor Voices Cool Down Kit is Ideal for Keeping it Casual
Opportunity to create functional and trendy post-workout wear for fitness enthusiasts.
CategoryFashion
Performance-Ready Formal Attire
The 'Versattire' Dress Shirt Has Four-Way Stretch and More
The apparel manufacturing industry can leverage the technology in fabric material and design for improving active wear, workwear, and formal clothing.
