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Modern Lifestyle-Specific Jeans

'3x1 Denim' is Redesigned to Make Sense for Modern Wearers

— May 22, 2018 — Fashion
Jeans are almost certainly the most common clothing item around the world, but the new 3x1 Denim from award-winning designer Joe Doucet shows that the average pair of denim pants still has a lot of room for improvement. The new jeans, which are available in styles for both men and women, are outfitted with features that actually make sense for the ways in which they're worn today (rather than blindly sticking to the 19th-century design that inexplicably remains ubiquitous).

Joe Doucet's 3x1 Denim design starts by recognizing that most people carry their smartphones in their pockets. As such, its two front pockets are lined with microfiber to keep screens clean and charging ports lint-free. The jeans also come with a slightly larger coin pocket to accommodate credit cards, RFID protection along those pockets to prevent theft, and an inconspicuous reflective black strip down the back to keep bike commuters safe in the evening.
Trend Themes
1. Lifestyle-specific Clothing - The trend of designing clothing with specific modern lifestyles in mind, such as 3x1 Denim's jeans with features for smartphone storage and bike commuting, creates opportunities for disruptive innovation in the apparel industry.
2. Multi-function Fashion - As seen in 3x1 Denim's jeans with pockets for both smartphones and credit cards, multi-functionality in fashion is a rising trend that presents opportunities for innovative designers to create disruptive products.
3. Technology-enabled Clothing - The integration of technology into clothing, such as the microfiber lining for screen cleaning in 3x1 Denim's jeans, represents a growing trend that offers opportunities for tech and apparel industries to collaborate on disruptive innovation.
Industry Implications
1. Apparel - The apparel industry can benefit from exploring the trend of designing modern lifestyle-specific clothing, like 3x1 Denim's jeans with innovative features.
2. Fashion Design - The trend of multi-functional fashion in products like 3x1 Denim's jeans provides ample opportunity for innovative fashion designers to create new and disruptive clothing items.
3. Technology - The integration of technology into clothing, such as 3x1 Denim's microfiber-lined pockets, allows for collaboration and innovation opportunities between the tech and apparel industries.
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