DIVINITIES' retro photoshoot adequately highlights some of the ultra-stylish and nostalgia-inducing pieces of its Spring/Summer 2018 collection. The LA-based label turns to boxy denim jackets with jersey sleeves, sporty windbreakers, striped half-zip pullovers, as well as hoodies and tees with references to manga characters and films like Lost in Translation and Cast Away. DIVINITIES even includes a windbreaker with a Patagonia parody logo in its Spring/Summer 2018 capsule. The retro photoshoot also calls attention to a sleek pocket knife and a frisbee.
The ultimate appeal in DIVINITIES' 2018 offerings is contained in the 90s-inspired character and the boxiness of the silhouettes. Perfectly mixing with street culture, the retro photoshoot brings these qualities to the forefront.
Photo Credits: Justin Velasquez
Key Themes Behind This Trend
- 90s-inspired Fashion
- Opportunity for fashion brands to create collections with nostalgia-inducing designs from the 90s.
- Streetwear Culture
- Opportunity for brands to tap into the popularity of streetwear by incorporating it into their designs.
- Pop Culture References
- Opportunity for brands to use references to popular movies and manga characters to appeal to nostalgic consumers.
Where This Applies
- Fashion
- Opportunity for fashion brands to capitalize on the trend of 90s-inspired retro fashion.
- Streetwear
- Opportunity for streetwear brands to incorporate nostalgic designs and appeal to a wider audience.
- Entertainment
- Opportunity for entertainment brands to collaborate with fashion labels and create merchandise with pop culture references.
