The Ones 2 Watch 'Never Promise Me' editorial spotlights a casual yet quirky wardrobe of designer pieces. The menswear looks range from Millennial pink t-shirts and sweatshirts to retro-themed dress shirts in a more vivid color scheme.
Sourced from luxury labels like Comme des Garçons and Yohji Yamamoto, Never Promise Me's wardrobe exudes a youthful and understated air while retaining a sense of mystery and personal flair. Starring models James Darbyshire, Robbie McKinnon, and Claude Morgan, this image series is effortlessly cool, with featured styling by Hoi Liu.
Photographer Amy Lidgett captures the stark studio editorial which fuses sporty casuals with more tailored and whimsical statement pieces. This editorial's hair styling is kept short and modern, and is the work of stylist Hirokazu Endo.
What's Driving This Trend
- Casual Quirky Style
- The trend for casual, quirky designer pieces continues to grow among Millennials, with opportunities for fashion brands and designers to create more youthful yet understated collections.
- Retro-themed Styling
- The resurgence of retro-themed dress shirts in a vivid color palette presents opportunities for vintage-inspired designers to create innovative and modern styles.
- Mystery and Personal Flair
- The 'Never Promise Me' editorial highlights the demand for clothing that conveys a sense of mystery and personal flair, giving fashion brands an opportunity to produce unique pieces that cater to this consumer trend.
Who This Affects Most
- Fashion
- Fashion brands and designers can use the trends highlighted in 'Never Promise Me' to design and market clothing that appeals to Millennials who crave casual but quirky styles.
- Photography
- The use of stark studio photography in the 'Never Promise Me' editorial provides opportunities for photographers who specialize in capturing the fusion of sporty casuals and more tailored pieces.
- Hair and Styling
- Stylists and hair professionals can respond to the demand for modern and understated hair styling by developing innovative techniques that add to a model's overall look as seen in 'Never Promise Me'.
