These July 2017 editorial trends show a myriad of ways that labels are captivating consumers with enticing imagery. While many prefer to stick to minimalist shots that highlight the clothing that's being promoted, others have found value in utilizing vivid backdrops and unconventional effects to attract attention.
One brand that's done so is Palace and adidas Originals, who launched their Summer 2017 collection with an editorial that makes use of negative photo filters to give models a powerful aesthetic. Inspired by Greek gods, the editorial has a mythical edge to it that contrasts with the modern skate apparel that it promotes -- making for eye-catching shots that prompt consumers to linger on each ensemble.
Also included in these July 2017 editorial trends in the POMS Spring/Summer 2017 campaign, which is full of imagery that takes consumers back in time to speak to the 1990s styles that the designs themselves draw from.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
