Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 500,000 cutting edge ideas.

Top 30 Editorial Trends in July

From Glamorous Grunge Campaigns to Submerged Starlet Photography

— July 29, 2017 — Fashion
These July 2017 editorial trends show a myriad of ways that labels are captivating consumers with enticing imagery. While many prefer to stick to minimalist shots that highlight the clothing that's being promoted, others have found value in utilizing vivid backdrops and unconventional effects to attract attention.

One brand that's done so is Palace and adidas Originals, who launched their Summer 2017 collection with an editorial that makes use of negative photo filters to give models a powerful aesthetic. Inspired by Greek gods, the editorial has a mythical edge to it that contrasts with the modern skate apparel that it promotes -- making for eye-catching shots that prompt consumers to linger on each ensemble.

Also included in these July 2017 editorial trends in the POMS Spring/Summer 2017 campaign, which is full of imagery that takes consumers back in time to speak to the 1990s styles that the designs themselves draw from.
4.4
Score
Popularity
Activity
Freshness
29
Relatable High Fashion Lookbooks
Relatable High Fashion Lookbooks
The Vetements Spring/Summer Collection Was Spotlighted Casually
<
28
Masculine Supercar Fashion
Masculine Supercar Fashion
The New Blood Brother Collection Features Retro and Futuristic Graphics
<
27
Statement Cut-and-Sew Fashion
Statement Cut-and-Sew Fashion
The New Sacai Collection Was Recently Debuted on the Runway
<
26
Vibrant Musician-Starring Editorials
Vibrant Musician-Starring Editorials
Young Paris Flaunted the New Gucci and MR PORTER Collection
<
25
Idyllic Universe-Inspired Fashion
Idyllic Universe-Inspired Fashion
The New Bobby Abley Range Was Photographed Backstage
<
24
Greek God-Inspired Editorials
Greek God-Inspired Editorials
Palace and adidas Originals Recently Launched a Summer Collection
<
23
Floridian Rat-Inspired Streetwear
Floridian Rat-Inspired Streetwear
This Bodega Editorial Spotlights the New Stray Rats Collection
<
22
Elegant Monochrome Fashion
Elegant Monochrome Fashion
this new givenchy collection
<
21
60s Model-Starring Fashion Campaigns
60s Model-Starring Fashion Campaigns
Veruschka von Lehndorff is Acne Studios' Latest Muse
<
20
Millennial Lifestyle-Inspired Fashion
Millennial Lifestyle-Inspired Fashion
The New Public School Collection Mixes Business with Casual
<
19
Boldly Patterned Japanese Fashion
Boldly Patterned Japanese Fashion
The New Kenzo Collection Was Debuted During Paris Fashion Week
<
18
Minimal Star-Branded Streetwear
Minimal Star-Branded Streetwear
The New Converse Tokyo Collection Was Spotlighted with a Lookbook
<
17
70s-Inspired Athletic Apparel
70s-Inspired Athletic Apparel
The New adidas Originals Collection is Full of Retro Branding
<
16
Retro Fast Food-Branded Streetwear
Retro Fast Food-Branded Streetwear
McDonald’s and BEAMS Released a Line of Big Mac Merchandise
<
15
90s-Themed Eyewear Catalogs
90s-Themed Eyewear Catalogs
The POMS Spring/Summer 2017 Range Includes Tinted Nostalgic Frames
<
14
Submerged Starlet Photography
Submerged Starlet Photography
The Elle Fanning Dazed Cover Story Highlights Pieces from Kenzo
<
13
Surreal Seaside Editorials
Surreal Seaside Editorials
The Ones 2 Watch 'Personal Myth' Series Features Dreamlike Imagery
<
12
Female-Focused Streetwear Introductions
Female-Focused Streetwear Introductions
Wasted Paris Recently Launched Its First Line for Women
<
11
Pride-Supporting Fashion Campaigns
Pride-Supporting Fashion Campaigns
Everlane Spotlighted Hari Nef in Its Celebratory Editorial
<
10
Vivid Gentlemanly Apparel
Vivid Gentlemanly Apparel
The New Thom Browne Collection Boasts Playful Colorways and Classic Cuts
<
9
Lavish Patterned Lookbooks
Lavish Patterned Lookbooks
The Mary Katrantzou Pre-Fall 2017 Catalog Highlights Dynamic Textiles
<
8
Understated Street Style Portraits
Understated Street Style Portraits
This Men's Fashion Editorial Spotlights Monochromatic Casuals
<
7
Iconic Rapper-Inspired Fashion
Iconic Rapper-Inspired Fashion
MadeWorn Joined with Roc96 to Create a Collection That Honors Jay Z
<
6
Glamorous Grunge Fashion
Glamorous Grunge Fashion
The New Alexander Wang Pre-Fall Collection Was Released with an Editorial
<
5
Youthfully Eccentric Editorials
Youthfully Eccentric Editorials
The Ones 2 Watch 'Never Promise Me' Series is Casually Clothed
<
4
Parisian Grunge-Inspired Fashion
Parisian Grunge-Inspired Fashion
The New Faith Connexion Collection Combines Retro Influences
<
3
90s New York-Centered Editorials
90s New York-Centered Editorials
Tavia Bonetti and Blondey McCoy Functioned as adidas' Muses
<
2
Vivid Co-Branded Basketball Courts
Vivid Co-Branded Basketball Courts
Nike and Pigalle Designed a Stunning Geometric Basketball Court
<
1
Lavish 80s-Inspired Fashion
Lavish 80s-Inspired Fashion
'The Ritz' Editorial Spotlights Updated Versions of Retro Fashions
<