Recently, the Vetements Spring/Summer 2018 lookbook was released, and it aims to show that the designer brand's apparel celebrates all individuals.
To make this clear, the lookbook is comprised of images that feature people of all ages, including families with young children, older professionals, and young people. With this, the Vetements Spring/Summer collection speaks to a sense of freedom that comes from wearing garments that speak to someone's personality and personal brand.
Demna Gvasalia, the head designer of Vetements who also lensed the new lookbook, explained the shots by telling Vogue that each muse chose their own ensemble, and was shown their photograph beforehand to ensure that they approved of the way that they were represented.
What Makes This Trend Stand Out
- Inclusive Fashion
- Designing clothes and accessories for people of different ages and backgrounds to accommodate diverse perspectives.
- Personalized Fashion
- Creating clothing designs that reflect one's individuality and personal brand for a sense of freedom.
- User-generated Content
- Collaborating with customers in creating fashion designs to increase engagement and promote transparency.
Sectors Adopting This
- Fashion Industry
- Integrating technological advancements in the design and creation of clothes for personalization, inclusivity, and user engagement.
- Marketing Industry
- Utilizing user-generated content in advertising fashion products for authenticity, engagement, and promotion.
- Retail Industry
- Catering to the growing demand of personalized and inclusive fashion to boost sales, customer experience, and loyalty.
