Recently, the Vetements Spring/Summer 2018 lookbook was released, and it aims to show that the designer brand's apparel celebrates all individuals.
To make this clear, the lookbook is comprised of images that feature people of all ages, including families with young children, older professionals, and young people. With this, the Vetements Spring/Summer collection speaks to a sense of freedom that comes from wearing garments that speak to someone's personality and personal brand.
Demna Gvasalia, the head designer of Vetements who also lensed the new lookbook, explained the shots by telling Vogue that each muse chose their own ensemble, and was shown their photograph beforehand to ensure that they approved of the way that they were represented.
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