Recently, Palace and adidas Originals joined together to create a 2017 Summer collection, which is full of dual-branded athletic apparel, as well as a number of more casual pieces that are perfect to relax in during vacation.
An example of the latter is the Palace and adidas Originals bathrobe, which has the logos of both brands featured on either side of the chest, as well as some additional branding on the sleeves, hood, and back. Also included in the collection are graphic tees, hoodies, hats, and shoes -- which are all shown off throughout the editorial that promotes them by skateboarder Blondey McCoy.
To give the muse a more powerful aesthetic, Palace and adidas Originals made use of negative filters and ancient Greek motifs to give the images a slightly mythical aesthetic.
What's Driving This Trend
- Greek Mythology-inspired Brands
- Brands can explore incorporating Greek mythology elements into their products and designs to add a unique and powerful aesthetic.
- Collaboration Collections
- Creating unique and exclusive collections through brand collaborations can drive consumer interest and loyalty.
- Athleisure Meets Lounge Wear
- The trend of fusing fashionable and comfortable wear can continue to expand with the introduction of more athleisure-inspired lounge wear.
Who This Affects Most
- Sportswear Industry
- The sportswear industry can continue to leverage collaborations and incorporation of unique design elements to keep up with evolving fashion trends.
- Fashion Industry
- The fashion industry can explore the fusion of athleisure and lounge wear to create unique and versatile designs.
- Advertising and Marketing Industry
- The advertising and marketing industry can consider using themed editorials to promote brands and collections, and incorporate creative elements to make them stand out.
