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The New adidas Originals Collection is Full of Retro Branding

 - Jun 9, 2017
References: adidas & hypebeast
In time for summer, a new adidas Originals collection was launched, which is full of vivid tracksuits, boldly branded tees, tanks, shorts, and much more.

Like all of the offerings from adidas Originals, each of the garments features it's retro Trefoil logo, which has since been replaced by the three diagonal stripes. In addition to making use of the retro branding that takes consumers back in time, the collection is full of old school cuts and colorways that work to the same end. For example, one ensemble that's featured in the new adidas Originals lookbook is a matching tank top and shorts that are a light hue of pink. The brand's logo is at the center of the top, as well as near the hemline on the shorts.