For 2018, a new Public School collection was spotlighted with an editorial that demonstrates how the unique garments can be styled together.
As HYPEBAE speculates, the new Public School collection "is a reflection of the frenzied millennial lifestyle that mixes work and play" -- due to its combination of business-ready looks with more casual attire. As the former looks tend to be more structured, they help to add some contrast to the casual garments that have flowing cuts. In addition, the new Public School collection features a range of colorways and patterns that are largely unmatched, making for unique ensembles that don't play by conventional rules.
As Vogue reports, the collection is expected to drop in November.
Key Themes Behind This Trend
- Millennial-inspired Fashion
- There is an opportunity to create fashion items that reflect the lifestyle of millennials, mixing business and casual.
- Combination of Structured and Casual Attire
- The integration of structured, business-ready looks with casual garments with flowing cuts can create unique designs that appeal to a broad audience.
- Unique Colorways and Patterns
- Incorporating unconventional colorways and patterns can create garments that stand out from the crowd and appeal to fashion-forward consumers.
Where This Applies
- Fashion and Apparel
- The fashion industry has an opportunity to create collections that mix business and casual attire, incorporating unique colorways and patterns to appeal to millennials.
- Retail
- Retail businesses can capitalize on the trend toward mixing business and casual attire by offering garments that appeal to both work and leisure activities.
- Marketing and Advertising
- Marketing and advertising agencies can assist fashion and retail businesses in creating campaigns that highlight the trend toward mixing business and casual attire with unique colorways and patterns.
