Idyllic Universe-Inspired Fashion

The New Bobby Abley Range Was Photographed Backstage

The Teletubbies, the retro British children's show that stars Tinky-Winky, Dipsy, Laa Laa, and Po, was at the focus of the new Bobby Abley collection for the Spring/Summer season of 2018, which was photographed backstage during London Fashion Week by Elliott Morgan.

Throughout the shots, Morgan shows various models posing in vividly colored apparel that's often accessorized with the pudgy alien-like characters. Many of the models are dressed to represent the characters as well, such as one who wears a bright yellow wig that's styled into an elaborate type of knot -- which makes the model look like Laa Laa.

The show's innocent protagonists are often given an adult edge throughout the new Bobby Abley collection as well, as they're featured as seemingly darker beings on some of the graphics, and even tied to backpacks with bold leather straps.

Retro-inspired Fashion
Opportunity for designers to create collections that pay homage to iconic shows and characters from the past.
Character-inspired Apparel
Potential for clothing and accessories that incorporate beloved animated characters in a stylish and modern way.
Adult-styled Children's Characters
Innovation in reimagining innocent characters with edgier and more mature aesthetics.

Where This Applies

Fashion
Fashion designers can explore new ways to incorporate nostalgic and playful elements into their collections.
Animation and Entertainment
Opportunity to collaborate with fashion brands to create character-inspired merchandise and clothing lines.
Accessories
Potential for designers to create unique accessories that feature beloved animated characters in a fashion-forward way.
SCORE
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GENDER
90% Men10% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
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Activity 15%
Freshness 8%