Dog-Friendly Snack Bars

Lily's Kitchen Makes Ultra-Portable Natural Snack Bars for Dogs

Most dog treats are formatted and packaged for on-the-go use, but these natural snack bars from Lily's Kitchen are designed to offer the same level of convenience as snacks for humans.

Although the Red Berry Boost, Eat Your Greens and Sun Shiny Day bar flavors are individually packed in wrappers that resemble human-grade snack bars, Lily's Kitchen calls out that the treats are specifically for dogs. Similarly, the natural snack bars are rich with nourishing ingredients like wheat grass, spirulina, flaxseeds and honey, which are commonly found in snacks for humans, but there also also a few ingredients like chicken liver and gelatine that are will appeal to pets.

As Lily's Kitchen describes, one package contains "two handy snap-and-snack bars," that are cleanly made without artificial preservatives, colors or sweeteners.

Natural Pet Snacks
Opportunity to develop innovative natural snack bars and treats for pets.
Human-grade Pet Food
Opportunity to introduce human-grade pet food to the market.
Pet Convenience Products
Opportunity to develop more convenient products targeted towards pet owners.

Industries Being Reshaped

Pet Food Industry
Opportunity to innovate new natural snack bars for pets and introduce more sophisticated products in the pet food industry.
Organic Food Industry
Opportunity to work with organic ingredients to create natural pet food products within the organic food industry.
Retail Industry
Opportunity to develop convenient products for pet owners and sell them at retail stores.
SCORE
1.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 14%
Activity 16%
Freshness 8%

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