Category
Lifestyle
Assisted Choices
Trend cluster
Category
Rosé
Infusion
Rosé becomes a staple flavor in confectionery products.
3.4
Trend score
Trend
What is the Rosé Infusion trend?
Rosé Infusion: Brands have taken note of the popularity of rosé among Millennials, and are beginning to infuse the beverage into their food products in order to boost their appeal to this age group. The infusion of rosé into desserts elevates their "Instagrammability," enabling brands to authentically expand their online presence.
Trend themes
Themes within the Rosé Infusion trend
Three behaviours holding the trend together01
Rosé Infusion
Rosé is becoming a popular ingredient in desserts, drinks and other food products, elevating the products' appeal to Millennials and helping brands expand their online presence.
02
Alcohol-Infused Desserts
Treats infused with alcohol, particularly wine and Champagne, are becoming increasingly popular as consumers look for more indulgent experiences.
03
Molecular Cuisine
Food products that use scientific processes to alter the texture, form, or presentation of ingredients are becoming more commonplace, offering unique dining experiences for consumers.
Industry implications
What the Rosé Infusion trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Food companies can leverage the growing demand for unique and indulgent treats by exploring the use of alcohol-infused products and collaborating with molecular cuisine experts.
For
Hospitality and Tourism
Hotels and resorts can offer unique dining experiences to guests by incorporating molecular cuisine and alcohol-infused treats into their menus.
For
Social Media and Marketing
The popularity of social media platforms like Instagram, which heavily prioritize visual content, is driving the demand for visually appealing and shareable food and beverage products.
Workshop question
How could your brand more authentically create "shareable" products/services?
Trend signals
Trend signals for Rosé Infusion
Trend score 3.4 out of 10, from popularity 50%, activity 45%, freshness 8%.
Popularity50%
Activity45%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Rosé Infusion trend
5 featured examples from Aug 1, 2017 to Dec 7, 2018CategoryLifestyle
Pint-Sized Sparkling Wine Sorbets
Jeni's Splendid Ice Creams is Selling Frosé Sorbet by the Pint
Innovate within the food and beverage industry by exploring ways to combine alcohol and dessert, and offering new summertime treats.
CategoryLifestyle
Gelatinous Rosé Cheesecakes
This Pink Wine-Infused, No Bake Dessert Has an Alcoholic Jello Layer
Food and beverage companies can create and market easy, no bake dessert options for the summer months.
CategoryLifestyle
Romantic Alcohol-Flavored Cotton Candy
Target's Valentine's Day Collection Includes These Treats
The confectionery industry can capitalize on the trend of flavored cotton candy by expanding their product lines to include unique and romantic flavor profiles, attracting a broad…
CategoryLifestyle
Cuisine-Complementing Rosé Wine Pearls
Club Lavender's Product Makes for an Exquisite Dish
Opportunity for companies to create and market innovative culinary products that cater to the changing preferences and tastes of consumers.
CategoryLifestyle
Rosé-Infused Donuts
Chandon Created a Sparkling Rosé Donut Dubbed the 'ChanDONUT'
Innovations in creating and offering unique flavored donuts can help businesses stand out in the competitive bakery industry.
