Candy makers Mars has announced that for Valentines Day 2018, it will be releasing triple chocolate M&M's.
The news was shared by Instagram user @JunkBanter, who produced a picture of the packaging and a basic description of the candy. According to @JunkBanter, "These have a milk chocolate center surrounded by layers of both white chocolate and dark chocolate."
This sweet treat will be perfect for Valentines Day. The holiday typically sees a number of limited-edition releases in its honor and these triple chocolate M&M's will be one of them. The candy should feature a mix of purple-, red- and pink-colored coatings to further celebrate the day of love. This announcement follows the news that M&M's will be available in a limited-edition pumpkin pie flavor this fall.
Why This Trend Is Growing
- Limited-edition Holiday Treats
- Mars announces limited-edition triple chocolate M&M's for Valentine's Day 2018, tapping into the trend of seasonal and holiday-themed treats.
- Specialty Flavors
- The announcement of triple chocolate and pumpkin pie M&M's presents the opportunity for innovation through unique and bold candy flavors.
- Multi-layered Treats
- Mars' release of triple chocolate M&M's taps into the trend of layered food products and presents an opportunity for innovation in the candy industry.
Industries Being Reshaped
- Confectionery
- The limited-edition and specialty flavored M&M's taps into the confectionery industry, which is always in search of new and creative sweet treats to bring to consumers.
- Seasonal Retail
- The seasonal and holiday-themed treats produced by Mars offers retailers the opportunity to strategically plan and market their seasonal products around Valentine's Day and other holidays.
- Snack Foods
- The release of unique and flavorful M&M's presents innovation opportunities for the snack food industry, which is constantly in search of new and exciting product offerings to appeal to consumers' taste preferences.
