Mars Has Announced It Will Make Triple Chocolate M&M's
Mary Van Puymbroeck — May 29, 2017 — Lifestyle
References: instagram & cosmopolitan
Candy makers Mars has announced that for Valentines Day 2018, it will be releasing triple chocolate M&M's.
The news was shared by Instagram user @JunkBanter, who produced a picture of the packaging and a basic description of the candy. According to @JunkBanter, "These have a milk chocolate center surrounded by layers of both white chocolate and dark chocolate."
This sweet treat will be perfect for Valentines Day. The holiday typically sees a number of limited-edition releases in its honor and these triple chocolate M&M's will be one of them. The candy should feature a mix of purple-, red- and pink-colored coatings to further celebrate the day of love. This announcement follows the news that M&M's will be available in a limited-edition pumpkin pie flavor this fall.
The news was shared by Instagram user @JunkBanter, who produced a picture of the packaging and a basic description of the candy. According to @JunkBanter, "These have a milk chocolate center surrounded by layers of both white chocolate and dark chocolate."
This sweet treat will be perfect for Valentines Day. The holiday typically sees a number of limited-edition releases in its honor and these triple chocolate M&M's will be one of them. The candy should feature a mix of purple-, red- and pink-colored coatings to further celebrate the day of love. This announcement follows the news that M&M's will be available in a limited-edition pumpkin pie flavor this fall.
Trend Themes
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Limited-edition Holiday Treats — Mars announces limited-edition triple chocolate M&M's for Valentine's Day 2018, tapping into the trend of seasonal and holiday-themed treats.
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Specialty Flavors — The announcement of triple chocolate and pumpkin pie M&M's presents the opportunity for innovation through unique and bold candy flavors.
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Multi-layered Treats — Mars' release of triple chocolate M&M's taps into the trend of layered food products and presents an opportunity for innovation in the candy industry.
Industry Implications
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Confectionery — The limited-edition and specialty flavored M&M's taps into the confectionery industry, which is always in search of new and creative sweet treats to bring to consumers.
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Seasonal Retail — The seasonal and holiday-themed treats produced by Mars offers retailers the opportunity to strategically plan and market their seasonal products around Valentine's Day and other holidays.
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Snack Foods — The release of unique and flavorful M&M's presents innovation opportunities for the snack food industry, which is constantly in search of new and exciting product offerings to appeal to consumers' taste preferences.
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