New Balance Offers a 'Caviar & Vodka' Three-Pack
References: newbalance & highsnobiety
From Le Coq Sportif's hummus-inspired sneakers to Saucony's donut-themed runners, unconventional shoe design inspirations keep startling and surprising the consumer with relentless expansion and creativity. Recently, footwear giant New Balance offers up another unorthodox design for its mixed-material runner offerings.
The 'Caviar & Vodka' pack consists of three updated models of the company's iconic 1500, 770 and 991 silhouettes. Characterized by strong colors that are meant to mimic the palette of "the luxury pairing of delicacy and liquor," New Balance's product is able to combine aesthetics with comfort and performance. While the construction is made to be breathable and highly durable with a 990v3 midsole, the exterior of the silhouettes successfully makes use of the shoe's design inspiration in a fashion-forward way.
The 'Caviar & Vodka' pack consists of three updated models of the company's iconic 1500, 770 and 991 silhouettes. Characterized by strong colors that are meant to mimic the palette of "the luxury pairing of delicacy and liquor," New Balance's product is able to combine aesthetics with comfort and performance. While the construction is made to be breathable and highly durable with a 990v3 midsole, the exterior of the silhouettes successfully makes use of the shoe's design inspiration in a fashion-forward way.
Trend Themes
1. Unconventional Shoe Design - The trend of using unconventional inspirations for shoe designs can be disruptive to the fashion and footwear industries.
2. Luxury Pairing - The idea of combining high-end delicacies or luxury items such as caviar and vodka can inspire innovation in the food and beverage industry.
3. Cross-industry Collaborations - Collaborations between industries such as footwear and food can create new and unexpected product offerings that can disrupt the market.
Industry Implications
1. Footwear - The footwear industry can benefit from creating unconventional shoe designs that are inspired by different industries or themes.
2. Fashion - The fashion industry can find inspiration in unconventional shoe designs to create unique trends and disrupt the market.
3. Food and Beverage - The food and beverage industry can use the luxury pairing trend as inspiration for new products with higher perceived value.
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