American footwear giant New Balance has once again teamed up with Swiss luxury watchmaker Franck Muller to drop two new sneaker silhouettes inspired by the watch brand's Color Dreams Collection and Vanguard Yachting Collection.
The Color Dreams sneaker blends a variety of vibrant hues, including red, yellow, baby blue, violet, orange, green, brown, and navy. These interlocking, color-blocked panels are mixed with New Balance's signature 'N' logo and are dressed with multicolored numerals.
Meanwhile, the Vanguard Yachting sneaker arrives in a much more neutral colorway than the Color Dreams version. The sleek new shoe utilizes two main colors -- white and navy -- and boasts a premium leather construction. As the name suggests, these details intend to evoke the lavishness of a luxury yacht.
Image Credit: Franck Muller
What's Driving This Trend
- Watch-inspired Sneakers
- The fusion of fashion and timepiece design presents disruptive innovation opportunities for the fashion and watchmaking industries.
- Vibrant Colorblock Panels
- The use of multiple colors and interlocking panels as design elements open up disruptive innovation opportunities in the fashion, textile, and graphic design industries.
- Minimalistic Sneakers
- The minimalist design trend in sneakers presents disruptive innovation opportunities for the footwear and fashion industries by revisiting and reinterpreting classic silhouettes.
Who This Affects Most
- Fashion
- Fashion brands can collaborate with timepiece brands to create unique and innovative product lines inspired by watch design elements.
- Watchmaking
- Watchmaking brands can leverage their design elements and expertise to create new fashion products in collaboration with fashion brands.
- Footwear
- The fusion of watch and footwear design opens up disruptive innovation opportunities for the footwear industry to create unique and visually appealing shoe designs.
