Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,605 more

Sugar-Free Savory

Savory food products highlight their sugar-free ingredients

Trend - Though the term "sugar-free" is commonly touted on traditionally sweet food and beverage products, the use of sugar in savory packaged dishes and condiments is just as common – a fact which brands are now aiming to reverse. This shift evokes the positive perceptions associated with the term "sugar-free," enhancing the perception of nutrition in the products for health-minded consumers.

Insight - Consumers are increasingly becoming aware of how pervasive the use of sugar is in processed foods. The expanded access to information that the internet and social media have provided means that more people are educated before making purchasing decisions, whether that relates to the food industry or retail. From this, they are looking to make small, convenient changes to be more intentional about what they buy and consume.
Workshop Question - What could your brand borrow from adjacent industries/companies in order to enhance the perception of its products/services?
2.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 41 Examples:
40,485 Total Clicks
Date Range:
Aug 17 — Jun 18
Trending:
Untested
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

Buttery Brioche Breakfast Sandwiches
Buttery Brioche Breakfast Sandwiches
Panera Bread Now Sells Three New Gourmet Breakfast Sandwiches
Chilled Cheesy Meat Snacks
Chilled Cheesy Meat Snacks
The Jack Link’s Cold Crafted Snacks Bring Together Meat and Cheese
Nitrate-Free Jerky Snacks
Nitrate-Free Jerky Snacks
The Chefs Cut Real Jerky Co. Mini Sticks Contain Seven Grams of Protein
Dehydrated Fruit Lollipops
Dehydrated Fruit Lollipops
Dardimans' Lollipops are Coated with a Naturally Sourced Sugar Replacer
Soy Protein Strips
Soy Protein Strips
Unisoy Foods' Vegan Jerky is Launching in Small-Scale Snack Packs
Burger-Flavored Dinner Pies
Burger-Flavored Dinner Pies
Patties' 'Cheese Burger Party Pie' is a Limited-Edition Novelty
Baked Dessert Lollipops
Baked Dessert Lollipops
These Pie Lollipops Come in Several Tasty Options to Enjoy Anywhere
Candy Shop Art Exhibits
Candy Shop Art Exhibits
Chrome Heart's Art Basel Exhibition Features a Candy Shop
Floral Seed-Embedded Lollipops
Floral Seed-Embedded Lollipops
These Flower Lollipop Sticks Can Be Planted After Eaten
In-Car Dipping Sauce Holders
In-Car Dipping Sauce Holders
The DipClip Helps People Enjoy Condiments While Driving
Boozy Artisan Meat Snacks
Boozy Artisan Meat Snacks
The Three Jerks Filet Mignon Maple Bourbon Churro Jerky is Savory
Artisanal Cured Meat Snacks
Artisanal Cured Meat Snacks
The Piller's Fine Foods Salami Chips and Whips are High-Quality
Sweetened Free-From Confections
Sweetened Free-From Confections
Free From Fellows' Sweets Have No Sugar, Gelatin or Gluten
Organic Sore Throat Lollipops
Organic Sore Throat Lollipops
The Lolleez Organic Throat Soothing Pops Offer Tasty Relief
Jerky Snack Bars
Jerky Snack Bars
PowerBar's 'Jerky & Nut' Snack Bar Includes a Mix of Meat, Nuts and Seeds
Pulled Pork Nuggets
Pulled Pork Nuggets
Tillman's is Introducing Alternative Meat Nuggets That Do Not Feature Chicken
Vegetarian Bourbon Barrel Sauces
Vegetarian Bourbon Barrel Sauces
The Bourbon Barrel Aged Worcestershire Sauce is All-Natural
Free-From Gum Lollipops
Free-From Gum Lollipops
TreeHugger's Bubble Gum Lollipops Celebrate Natural Flavors and Colors
Probiotic Sugar-Free Lollipops
Probiotic Sugar-Free Lollipops
Dr. John's THRIVE+ Lollipops Feature Two Billion CFUs
Manuka Honey Lollipops
Manuka Honey Lollipops
Wedderspoon's Organic Honey Pops are Packed with Vitamin C
Superfood Condiment Collections
Superfood Condiment Collections
Naturya Offers Superfood-Infused Jams and
Freshly Prepared Sauce Condiments
Freshly Prepared Sauce Condiments
The Sauces ’n Love Condiments are Idea for Italian Fare
Spicy Condiment Snack Chips
Spicy Condiment Snack Chips
The Doritos Wasabi Tortilla Chips are Available for a Limited-Time
Truffle-Infused Artisan Mustards
Truffle-Infused Artisan Mustards
The Maille Black Truffle and Chablis Mustard is Elegantly Upscale
Fermented Honey Condiments
Fermented Honey Condiments
GloryBee's Versatile Fermented Condiment is Sweet and Tart
Eel Burger Collaborations
Eel Burger Collaborations
Shake Shack with Chef Fergus Henderson are Offering a Slippery Specialty
Emotion-Detecting Condiment Apps
Emotion-Detecting Condiment Apps
Marmite's TasteFace Uses Facial Recognition to Read Reactions
Prosciutto Snack Sets
Prosciutto Snack Sets
Niman Ranch's Prosciutto Products are Packed with Taralli and Cheese
Dressed Hashbrown Meals
Dressed Hashbrown Meals
Jack in the Box's 'Munchie Mash-Ups' Introduce Topped Hashbrown Dishes
Bacon Snack Cups
Bacon Snack Cups
This 'Snack Bacon Cup' Provides a Crispy Alternative to Potato Chips
Meaty Beef Patty Buns
Meaty Beef Patty Buns
Wendy's New Wild Rock Burger Features a Pair of Square Beef Patties for Buns
play_circle_filled Toast-Donut Hybrids
Toast-Donut Hybrids
IHOP Introduced a Trio of Sweet and Savory 'French-Toasted Donuts'
Hearty Taco Platters
Hearty Taco Platters
El Pollo Loco Now Offers Taco Platters for a More Filling Entrée Option
Indulgent Appetizer Chips
Indulgent Appetizer Chips
The Lay's Bacon-Wrapped Jalapeño Popper Chips are Exclusively at Walmart
Remixed Cheese Flavors
Remixed Cheese Flavors
The New Kraft Singles BOLD Slices Elevate the Grilled Cheese Sandwich
Pizzeria-Inspired Frozen Pizzas
Pizzeria-Inspired Frozen Pizzas
The Dr. Oetker Virtuoso Classic Crust Frozen Pizzas are Artisanal
Strawberry Bacon Pizzas
Strawberry Bacon Pizzas
This Seasonal Strawberry Pizza Recipe Has Bacon and Onion as Toppings Too
Premium BBQ Burgers
Premium BBQ Burgers
Shake Shack Limited-Edition Dishes are Made with Shack BBQ Sauce
Weather Anchor-Inspired Burgers
Weather Anchor-Inspired Burgers
Shake Shack's New 'Roker Burger' Honors Al Roker
Shareable Steak Dishes
Shareable Steak Dishes
The Pin Bone Steak at Cockscomb is a Delicious Social Experience
Herb-Infused Steaks
Herb-Infused Steaks
This New York Steak Recipe Uses Fresh Herbs