Savory food products highlight their sugar-free ingredients
Trend - Though the term "sugar-free" is commonly touted on traditionally sweet food and beverage products, the use of sugar in savory packaged dishes and condiments is just as common – a fact which brands are now aiming to reverse. This shift evokes the positive perceptions associated with the term "sugar-free," enhancing the perception of nutrition in the products for health-minded consumers.
Insight - Consumers are increasingly becoming aware of how pervasive the use of sugar is in processed foods. The expanded access to information that the internet and social media have provided means that more people are educated before making purchasing decisions, whether that relates to the food industry or retail. From this, they are looking to make small, convenient changes to be more intentional about what they buy and consume.
Insight - Consumers are increasingly becoming aware of how pervasive the use of sugar is in processed foods. The expanded access to information that the internet and social media have provided means that more people are educated before making purchasing decisions, whether that relates to the food industry or retail. From this, they are looking to make small, convenient changes to be more intentional about what they buy and consume.
Workshop Question - What could your brand borrow from adjacent industries/companies in order to enhance the perception of its products/services?
