Category
Lifestyle
Assisted Choices
Trend cluster
Category
Sugar-Free
Savory
Savory food products highlight their sugar-free ingredients.
1.9
Trend score
Trend
What is the Sugar-Free Savory trend?
Sugar-Free Savory: Though the term "sugar-free" is commonly touted on traditionally sweet food and beverage products, the use of sugar in savory packaged dishes and condiments is just as common – a fact which brands are now aiming to reverse. This shift evokes the positive perceptions associated with the term "sugar-free," enhancing the perception of nutrition in the products for health-minded consumers.
Insight
The consumer insight behind the Sugar-Free Savory trend
Consumers are increasingly becoming aware of how pervasive the use of sugar is in processed foods. The expanded access to information that the internet and social media have provided means that more people are educated before making purchasing decisions, whether that relates to the food industry or retail. From this, they are looking to make small, convenient changes to be more intentional about what they buy and consume.
Trend themes
Themes within the Sugar-Free Savory trend
Three behaviours holding the trend together01
Sugar-Free Savory
Consumers are looking to make small, convenient changes to be more intentional about what they buy and consume, leading food and beverage brands to reformat, rebrand and retarget their free-from products to the health-conscious consumer.
02
Natural Meat Products
The Niman Ranch No Sugar Line and Ember Biltong Snacks are targeted at health-minded consumers looking to cut their intake of sugar and/or carbohydrates for weight reduction purposes or to lead a healthier lifestyle.
03
Non-Alcoholic Cocktail Flavors
Dardimans targets a different audience entirely with its packaged lollipop sets, which serve as a better-for-you alternative to many sugar-laden sweets on the market and include non-alcoholic cocktail flavors like Margarita, Piña Colada and Bloody Mary.
Industry implications
What the Sugar-Free Savory trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Food and beverage brands are reformatting, rebranding and retargeting their free-from products to the health-conscious consumer as small, convenient changes leads to consumers being more intentional about what they buy and consume.
For
Meat and Meat Snacks
The Niman Ranch No Sugar Line and Ember Biltong Snacks are crafted with premium ingredients and targeted at health-minded consumers looking to cut their intake of sugar and/or carbohydrates for weight reduction purposes or to lead a healthier lifestyle.
For
Sweets and Confectionery
Dardimans targets a different audience entirely with its packaged lollipop sets, which serve as a better-for-you alternative to many sugar-laden sweets on the market and include non-alcoholic cocktail flavors like Margarita, Piña Colada and Bloody Mary.
Workshop question
What could your brand borrow from adjacent industries/companies in order to enhance the perception of its products/services?
Trend signals
Trend signals for Sugar-Free Savory
Trend score 1.9 out of 10, from popularity 24%, activity 25%, freshness 8%.
Popularity24%
Activity25%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Sugar-Free Savory trend
5 featured examples from Aug 18, 2017 to Apr 10, 2018CategoryLifestyle
Sugar-Free Meat Snacks
The Ember Biltong Snacks are Crafted with 100% British and Irish Beef
Brands in the meat snack industry can benefit from offering sugar-free and high-protein options to appeal to a wider audience.
CategoryLifestyle
Zero-Sugar Marinating Sauces
Blend Bros Makes Flavorful, Globally Inspired Sugar-Free Sauces
The food and beverage industry can tap into the sugar-free sauce trend by developing innovative, healthier condiment options.
CategoryLifestyle
Cocktail-Inspired Lollipops
Dardimans Makes Lollipop Sets in Flavors Like Bloody Mary & Margarita
The confectionery industry has the opportunity to innovate by creating more adult-oriented, non-alcoholic lollipop products.
CategoryMarketing
Sugar-Free Meat Products
The New Niman Ranch No Sugar Line Focuses on Consumer Preferences
The meat industry can use the trend of sugar-free meat products to innovate and appeal to health-conscious consumers by providing organic and more nutritious meat options.
CategoryLifestyle
Uncured Sugar-Free Bacon
The Applegate Naturals No Sugar Bacon is Paleo-Friendly
Food companies can invest in sustainable meat production methods and develop innovative new products to meet the demand for healthier, more natural food options.
