Category
Lifestyle
Assisted Choices
Trend cluster
Category
Infused
Floret
Broccoli is infused and transformed in various dishes.
3.3
Trend score
Trend
What is the Infused Floret trend?
Infused Floret: Broccoli is being transformed in dishes to function as an alternative to various carbs, or just to add a nutritional boost. This transformation caters to health-conscious and foodie consumers alike, and creates automatic associations with nutrition without the need to extravagantly market them as such.
Trend themes
Themes within the Infused Floret trend
Three behaviours holding the trend together01
Plant-powered alternatives
Cauliflower and broccoli are used as plant-powered alternatives to traditional carb-filled dishes and ingredients.
02
Single-ingredient rice substitutes
Single-ingredient rice substitutes made from cruciferous vegetables provide a low-carb and gluten-free alternative to rice.
03
Veggie-infused frozen foods
Frozen food products are enriched with additional vegetables to provide a healthier alternative to conventional potato fries, rings and tots.
Industry implications
What the Infused Floret trend means for industry
Where the trend changes the playbookFor
Food and beverage
Companies and cafes in the food and beverage industry can create innovative plant-based dishes and offer healthier alternatives to traditional meals and ingredients.
For
Frozen foods
Frozen foods manufacturers can release products that combine potatoes and pulses with various vegetables to offer healthier frozen food options.
For
Scientific research and development
Scientists and researchers can develop and explore new ways of creating nutrient-rich powders and food products from 'ugly' parts of vegetables, while reducing food waste.
Workshop question
Consider something your brand could adopt in order to transform the perception of one of its products/services.
Trend signals
Trend signals for Infused Floret
Trend score 3.3 out of 10, from popularity 47%, activity 44%, freshness 8%.
Popularity47%
Activity44%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Infused Floret trend
4 featured examples from Sep 2, 2017 to Jun 8, 2018CategoryLifestyle
Mixed Vegetable French Fries
Farmwise's Veggie Fries Combine Potatoes, Carrots & Greens
The frozen food industry can take advantage of the trend of creating healthier and more innovative frozen food products, such as vegetable and legume-based fries.
CategoryLifestyle
Mashed Cauliflower Sides
This New Green Giant Dish Combines Cauliflower, Broccoli and Cheese
Food manufacturers should consider incorporating healthier and plant-based alternatives for traditional carbohydrate-heavy side dishes to stay competitive in the market.
CategoryLifestyle
Plant-Based Rice Substitutes
Trader Joe's Riced Broccoli is Made from Cruciferous Vegetable Stems
Opportunity for food and beverage manufacturers to create more vegetable-based rice and pasta alternatives to meet the increasing demand for plant-powered products.
CategoryLifestyle
Broccoli-Infused Coffees
A Melbourne Cafe is Adding CSIRO-Created Broccoli Powder to Coffee
Food manufacturers have the opportunity to develop and market innovative products, like broccoli powder, that utilize 'ugly' or underutilized ingredients to meet the growing deman…
