Trackable Gaze

Software tracking eye movement delivers valuable insight to marketers

Implications - Eye-tracking technology is becoming increasingly prevalent in market research in order to optimize user experience in the digital space. Through the use of biometric tracking software via mobile and desktop devices, brands are better able to understand precisely where consumer attention is drawn, and how they navigate the tools. This new technology speaks to the struggle many brands have had in recent years with understanding how to better establish authentic connections with consumers.

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SCORE 6.4
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22,820 Total Clicks
May 18 - Jun 18
This Week and Average
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Featured Examples
Consumer Eye-Tracking Hardware - Tobii Pro Gives Authentic Insights to Scientists and Businesses
SCORE 8.8
This Week and V. Hot 490 Clicks Pub: Jun 7, 18
Consumer Eye-Tracking Hardware
Tobii Pro Gives Authentic Insights to Scientists and Businesses
Tobii Pro is a company that specializes in eye-tracking hardware that aids scientists and businesses. Whether it is for research in human behavior or a consumer insight inquiry, the service offers... [More]
Biometric Research Platforms - iMotions Makes Studying Biometrics Simple with an Easy-to-Use System
SCORE 8.4
This Week and Hot 431 Clicks Pub: Jun 7, 18
Biometric Research Platforms
iMotions Makes Studying Biometrics Simple with an Easy-to-Use System
As biometrics become more integrated into life, companies like iMotions are working on the frontlines of simplifying biometric research. The research platform combines several forms of biometrics—... [More]
Software-Only Eye-Tracking Apps - 'Gazeify' Provides Analytics on User Experience
SCORE 4.2
This Month and Average 63 Clicks Pub: May 25, 18
Software-Only Eye-Tracking Apps
'Gazeify' Provides Analytics on User Experience
UX and UI designers can learn a lot from the ways in which users behave on their site, but Gazeify provides mobile app designers with irrefutable data on what aspects of their design are garnering... [More]
Face-Tracking Browser Extensions - The FacePause Extension Uses Chrome's Built-In Tracking Software
SCORE 4.1
This Month and Average 52 Clicks Pub: May 29, 18
Face-Tracking Browser Extensions
The FacePause Extension Uses Chrome's Built-In Tracking Software
The FacePause extension utilizes intricate facial tracking to know exactly when you are staring at your screen and pausing YouTube videos the second you look away. Created by German developer... [More]
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