Category
Tech
Delegated Interfaces
Trend cluster
Category
Trackable
Gaze
Software tracking eye movement delivers valuable insight to marketers.
3.5
Trend score
Trend
What is the Trackable Gaze trend?
Trackable Gaze: Eye-tracking technology is becoming increasingly prevalent in market research in order to optimize user experience in the digital space. Through the use of biometric tracking software via mobile and desktop devices, brands are better able to understand precisely where consumer attention is drawn, and how they navigate the tools. This new technology speaks to the struggle many brands have had in recent years with understanding how to better establish authentic connections with consumers.
.
Trend themes
Themes within the Trackable Gaze trend
Three behaviours holding the trend together01
Eye-Tracking Software Technology
Software-based solutions for eye-tracking technology are becoming increasingly prevalent in market research, providing businesses with irrefutable data on what aspects of their design are garnering the most attention for better user experience optimization.
02
Facial Tracking and Recognition
Companies are utilizing facial tracking and recognition technology for applications like pausing video content when the user looks away. The technology has also opened new doors for market research and authentic connection building with consumers.
03
Integrated Biometric Research Platforms
Companies are simplifying biometric research by creating comprehensive platforms that easily synchronize, visualize, and analyze various forms of biometric data for greater insights. These platforms are also hardware-agnostic, providing users with freedom for continued innovation.
Industry implications
What the Trackable Gaze trend means for industry
Where the trend changes the playbookFor
Market Research
By using eye-tracking and biometric technology, businesses can gain better insights into consumer behavior and improve upon user experience to create more authentic connections with their consumers.
For
UX and UI Design
Eye-tracking analytics and facial recognition technology provide designers with accurate and measurable data that can help improve the design of websites and application interfaces.
For
Hardware and Tech Manufacturing
Companies like Tobii Pro are offering specialized hardware and software for biometric research, opening up new markets and opportunities for businesses and manufacturers in this industry.
Workshop question
How might your brand leverage eye-tracking software to establish a better connection with your consumer?
Trend signals
Trend signals for Trackable Gaze
Trend score 3.5 out of 10, from popularity 49%, activity 48%, freshness 8%.
Popularity49%
Activity48%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Trackable Gaze trend
4 featured examples from May 25 to Jun 7, 2018CategoryTech
Consumer Eye-Tracking Hardware
Tobii Pro Gives Authentic Insights to Scientists and Businesses
The market research industry can leverage eye-tracking hardware to gain deeper insights into consumer behavior and preferences.
CategoryTech
Biometric Research Platforms
iMotions Makes Studying Biometrics Simple with an Easy-to-Use System
The market research industry can take advantage of biometric integration to gather more accurate and comprehensive data on consumer responses to products and experiences.
CategoryTech
Face-Tracking Browser Extensions
The FacePause Extension Uses Chrome's Built-In Tracking Software
Tech industries can utilize face-tracking technology to develop new and innovative applications across various platforms.
CategoryArt & Design
Software-Only Eye-Tracking Apps
'Gazeify' Provides Analytics on User Experience
Disruptive innovation opportunity: Offer UX design agencies software-based eye-tracking solutions to enhance their services and redefine the user experience.
