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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,231 more

Trackable Gaze

Software tracking eye movement delivers valuable insight to marketers

Implications - Eye-tracking technology is becoming increasingly prevalent in market research in order to optimize user experience in the digital space. Through the use of biometric tracking software via mobile and desktop devices, brands are better able to understand precisely where consumer attention is drawn, and how they navigate the tools. This new technology speaks to the struggle many brands have had in recent years with understanding how to better establish authentic connections with consumers.

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Workshop Question — How might your brand leverage eye-tracking software to establish a better connection with your consumer?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
42,310 Total Clicks
Date Range:
May 18 — Jun 18
Trending:
Average
Consumer Insight Topics:

Featured Examples

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