Brands empower young consumers to co-create technology commodities
Implications - Brands are working directly with children to co-create futuristic products that combine imagination, reality, and technology. This approach to product development empowers children to embrace their inventiveness while inspiring brands to become visionaries of free-spirited ideas. Unlocking a sense of nostalgia, product creators are more likely see the world through a new, childish perspective; therefore pushing the boundaries of technology to create meaningful products that will resonate with young consumers.
Workshop Question - How can you shift your thinking to better resonate with your core audience?
Trend Themes
1. Co-creation with Kids - Brands are looking to co-create with children to design futuristic products that combine imagination, reality, and technology to empower children and push boundaries of technology.
2. Expansion of Maker Culture - The expansion of maker culture into the toy market as kids seek to perform more complex tasks and projects.
3. Simplified Design for Kids - Creation of toys and gadgets that have a toy box-like design with colorful buttons and intuitive symbols that enable users to quickly get an understanding of the different features.
Industry Implications
1. Toy Manufacturing - The toy manufacturing industry can offer more complex toys that empower kids with skills to code, create and build future products.
2. Education - In the world of education, there is a need to involve kids in innovation and help build their confidence starting with co-creation and collaborative projects.
3. Technology - The tech industry can benefit from co-creation with the kids to design future gadgets with a playful touch that are easy to use, appealing and less intimidating.
4 Featured, 36 Examples:
92,782 Total Clicks
Date Range:
Jan 18 — Feb 19
Trending:
Mild
Consumer Insight Topics:
