Category
Lifestyle
Caffeine Remix
Trend cluster
Category
Prosumer
Podcasting
Everyday consumers break into the podcast space with specialized products.
3.9
Trend score
What's Happening
What is the Prosumer Podcasting trend?
Prosumer Podcasting: As one of the most accessible forms of media, podcasts are rapidly growing category. Feeding consumers' desire to break into the space are products that make high-quality podcasting more attainable to everyday people. Speaking to the way in which entertainment and media is becoming more democratized as a whole, this is a clear way in which companies are tapping into consumers' desire to create.
Evidence
Examples of the Prosumer Podcasting trend
CategoryPop Culture
Podcast Creation Apps
The Anchor App Has Undergone a Redesign to Focus on Podcast-Making
Companies that specialize in audio and voice technology can create specialized tools for podcast hosts and producers.
CategoryTech
Bespoke Earphone Accessories
The 'GENERICS' Custom-Made Earphones are Crafted to Your Ear Profile
Disruptive innovation opportunity: Revolutionizing the audio industry by incorporating digital fabrication techniques to produce custom-made earphones.
CategoryTech
Portable Podcasting Headphones
Beyerdynamic DT 240 Pro Headphones are Compact and Professional
The audio equipment industry can capitalize on the growing demand for portable headphones with professional sound quality.
CategoryTech
Portable Podcast Microphones
The 'Samson Go Mic' Targets Smartphone Videographers
As portable audio equipment becomes more sophisticated, there is an opportunity for Consumer Electronics companies to incorporate better audio functionality into their products.
CategoryTech
Retro Podcast Recording Equipment
The 'Sony On Air' Draws Inspiration from Old Designs
Opportunity for consumer electronics manufacturers to tap into the retro-themed technology market.
Workshop question
Consumers today want to create things on their own terms. How can your brand feed into this desire?
Trend themes
Themes within the Prosumer Podcasting trend
Three behaviours holding the trend together01
Accessibility of Podcasting Equipment
Products that make professional-grade podcasting more attainable to everyday people.
02
Focus on Portability
A clear trend of creating podcasting equipment that is more compact, lightweight and designed for the consumer market.
03
Customization for Consumers
Increasing demand for customized products that better fit individual needs and preferences.
Industry implications
What the Prosumer Podcasting trend means for industry
Where the trend changes the playbookFor
Audio Technology
Companies in the audio technology industry can explore the potential of creating podcast-focused equipment for consumers.
For
Entertainment Production
Podcasting is rapidly becoming a popular, widely accepted form of entertainment among younger demographics.
For
Custom Product Manufacturing
Companies in the manufacturing industry can tap into the growing demand for customized products.
Trend signals
Trend signals for Prosumer Podcasting
Trend score 3.9 out of 10, from popularity 59%, activity 48%, freshness 8%.
Popularity59%
Activity48%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
