Communicative Package

Data in packaging design enables products to communicate with consumers

Implications - Though technology is more advanced than ever, and consumers have come to expect connectivity at every turn, not all brands can organically integrate smart tech into their products. This has been especially challenging in the CPG world. Smart packaging that learns from and communicates to consumers is a step in the right direction. Using technology to create a dialogue between product and customer strikes the perfect balance of necessity and novelty to both innovate within a given category, and provide use to consumers.
SCORE 7.9
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Activity
Freshness
Megatrends
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171,125 Total Clicks
Mar 17 - Jun 18
This Quarter and Warm
TechMarketingBranding
Featured Examples
Smart Hydration Bottle Caps - Visy and Water.IO Teamed Up to Bring Intelligent Packaging to Market
SCORE 8
Hot 16,955 Clicks Pub: Mar 10, 17
Smart Hydration Bottle Caps
Visy and Water.IO Teamed Up to Bring Intelligent Packaging to Market
Visy and Water.IO have teamed up to bring new intelligent packaging products to the consumer packaged goods market in order to finally push the technology into the hands of customers. Water.IO... [More]
AR Beer Labels - This Snoqualmie American Pale Ale Boasts an Interactive Label
SCORE 8
This Year and Hot 4,871 Clicks Pub: Sep 5, 17
AR Beer Labels
This Snoqualmie American Pale Ale Boasts an Interactive Label
Washington’s Snoqualmie Brewery recently created a dynamic, interactive label for its ‘Sno Falls’ American Pale Ale. When the bottle is viewed with the naked eye, it shows a... [More]
NFC Beauty Boxes - Alba1913's Packaging Reveals When a Customer Opens the Package
SCORE 7.6
This Year and Hot 790 Clicks Pub: Apr 24, 18
NFC Beauty Boxes
Alba1913's Packaging Reveals When a Customer Opens the Package
Alba1913 is a skincare cosmetics company that prides itself on sharing three generations of wisdom and traditions with consumers through its health-centric products for beauty and well-being. But... [More]
Traceable QR Labels - Bureau Veritas' 'Origin' Label Lets Customers View a Product's Journey
SCORE 7
This Year and Warm 818 Clicks Pub: Mar 3, 18
Traceable QR Labels
Bureau Veritas' 'Origin' Label Lets Customers View a Product's Journey
At the upcoming Global Food Safety Conference in Tokyo, Japan, Bureau Veritas’ ‘Origin’ is set to be introduced as “the world’s first traceability label to give consumers a... [More]
Transparency-Focused Chicken Products - Carrefour is Encouraging Transparency with Blockchain
SCORE 5.3
This Year and Warm 236 Clicks Pub: Mar 26, 18
Transparency-Focused Chicken Products
Carrefour is Encouraging Transparency with Blockchain
Knowing that conscious consumers want to know exactly where their food comes from, French supermarket chain Carrefour is leveraging blockchain technology to bring transparency to its private-label... [More]
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