Walmart and Lord & Taylor have partnered to offer consumers the opportunity to browse through upscale fashions, through the department store's website.
This interesting collaboration marks Walmart's expansion into the world of high-end design, as the company traditionally retails affordable fashion pieces, in addition to electronics, groceries and everyday basics like pet food or toilet paper. The luxury fashion launch is set to take place for Spring 2018, and will invite consumers to access premium labels through both the department store app and website. According to Walmart's head of fashion, this partnership is tightening a demand-based gap, in which consumers are searching for higher end labels.
Lord & Taylor owns labels like Vera Wang, Kate Spade and Ralph Lauren, although its unclear what brands will be brought to the department store's catalog.