The creative agrency Parámetro Studio has conceptualized the packaging for the Whole Seafood Market, which offers high quality food products sourced from the ocean.
The minimalist design of the packaging was purposefully chosen in order to enhance the luxury appeal of the products that Whole Seafood Market offers. It features simple brown packages with labels, pale gold tins to contain products like anchovies, and small glass jars with pale gold lids. Each box and label in the collection of packs features illustrations of fish, indicating exactly what the products are made for while adding a simple yet eye-catching appeal.
The Whole Seafood Market’s elegant packaging ensures that it can retail at a higher price than its competitors.