SoulCycle is a spinning studio that revolutionized the world of indoor cycling with its high-energy classes and energizing playlists—now, the SoulCycle and Milk Bar collaboration aims to change the way health-focused consumers fuel themselves.
'SOULFUEL' is a gluten-free, dairy-free, high-protein cookie that was created by Milk Bar and SoulCycle, offering a flavorful and smart way for active consumers to nourish themselves. The cookie has been mindfully made with superfood ingredients such as turmeric and quinoa, as well as nuts as a source of plant-based protein. In place of being laden with sugar, the cookie is naturally sweetened with agave and pineapple juice to make for a clean, guilt-free snack.
The cookies are available for purchase through Milk Bar, with a portion of the proceeds going towards SoulCycle’s non-profit branch SoulScholarship, which empowers youth through movement.