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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,779 more

Experiential Registry

Wedding registries allow guests to contribute to experiences over things

Implications - Wedding registry platforms that allow guests to put money towards opportunities like travel are becoming increasingly popular. The preference many Millennial consumers have for experiences over things is driving this more dynamic expression of the experience economy. By nurturing the attitude that memories are more valuable than goods, brands are able to better align themselves with the values of their consumer and establish an authentic connection to a major life milestone.
Workshop Question - How is your brand participating in the experience economy?
4 Featured, 23 Examples:
24,050 Total Clicks
Date Range:
Aug 17 — Jun 18
Consumer Insight Topics:

Featured Examples

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