Category
Lifestyle
Assisted Choices
Trend cluster
Category
Savory
Confection
Desserts that are traditionally sweet are transformed with savory ingredients.
3.3
Trend score
Trend
What is the Savory Confection trend?
Savory Confection: Confectionary items like ice cream and cakes are now being made with entirely savory flavors. This shift comes as consumers increasingly seek out experimental consumption experiences, with the added benefit that many of these transformed items are social media-friendly both due to their aesthetic, and in their novelty factor.
Trend themes
Themes within the Savory Confection trend
Three behaviours holding the trend together01
Savory Desserts
As consumers seek out experimental consumption experiences, desserts traditionally made with sweet ingredients are being transformed into savory flavors.
02
Unconventional Ice Cream Flavors
Ice cream is moving away from conventional flavors and being combined with eclectic ingredients such as smoked salmon, miso, and soy sauce.
03
Meals Disrupted as Desserts
The trend of unconventional savory desserts extends into the wedding cake industry, with cheese wheel wedding cakes and seven-layer dip cakes becoming popular wedding cake alternatives.
Industry implications
What the Savory Confection trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can leverage the trend of unconventional flavors and ingredients to create menu items that offer new and exciting tastes to consumers.
For
Wedding Planning
The wedding industry can offer unique and unconventional cake options that extend beyond the traditional sweet dessert cake for couples seeking non-traditional wedding celebrations.
For
Social Media and Marketing
Businesses can leverage social media to showcase their unconventional dessert creations, which often provide novelty factor and aesthetic beauty that is highly shareable.
Workshop question
How could your brand transform one of its products/services?
Trend signals
Trend signals for Savory Confection
Trend score 3.3 out of 10, from popularity 52%, activity 39%, freshness 8%.
Popularity52%
Activity39%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Savory Confection trend
7 featured examples from Apr 7, 2017 to May 17, 2018CategoryLifestyle
Seven-Layer Dip Wedding Cakes
Tositos Honors the Royal Wedding with a Gigantic Savory Cake
The food and catering industry can take advantage of the trend of savory cakes and dip-inspired creations by offering new menu items for events and party catering.
CategoryLifestyle
Savory Ice Cream Sandwiches
Mister is Serving Smoked Salmon Ice Cream Sandwiches for Canada 150
The ice cream industry can explore new flavor profiles and bases, attracting adventurous consumers looking for unique culinary experiences.
CategoryLifestyle
Cheese Wheel Wedding Cakes
The Fine Cheese Co. Makes Cheese Wedding Cakes for Special Occasions
Disruptive Innovation Opportunity: Introducing cheese wheel wedding cakes as a new and unique offering in the wedding industry.
CategoryLifestyle
Savory Nacho Donuts
Trejo's Donuts Serves Nacho-Inspired Cheese Donuts
Innovation within the bakery industry can come in the form of experimenting with unconventional flavors and ingredients to create unique donut offerings.
CategoryLifestyle
Spicy Seafood Ice Cream
This Experimental Salt & Straw Flavor Was Inspired by a Student
Opportunity for ice cream manufacturers to expand their product offerings with more adventurous and unconventional flavors.
CategoryLifestyle
Savory Sauce Ice Creams
Seasoning Brand Deksomboon Launched a New Soy Sauce Ice Cream
The unconventional flavors in savory ice cream open up possibilities for ice cream manufacturers to tap into new customer segments and create unique products.
CategoryLifestyle
Umami Miso Ice Creams
Salt & Straw's Xocolatl de Davíd’s Miso Bar Dessert is a Collaborative Treat
The ice cream industry can innovate by incorporating unconventional flavors that appeal to the changing palate preferences of consumers.
