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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,287 more

Savory Confection

Desserts that are traditionally sweet are transformed with savory ingredients

Implications - Confectionary items like ice cream and cakes are now being made with entirely savory flavors. This shift comes as consumers increasingly seek out experimental consumption experiences, with the added benefit that many of these transformed items are social media-friendly both due to their aesthetic, and in their novelty factor.
Workshop Question - How could your brand transform one of its products/services?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 59 Examples:
54,244 Total Clicks
Date Range:
Apr 17 — Jun 18
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Seven-Layer Dip Wedding Cakes
Seven-Layer Dip Wedding Cakes
Tositos Honors the Royal Wedding with a Gigantic Savory Cake
The Tostitos brand creates a savory seven-layer dip ‘cake’ in honor and celebration of Prince Harry and Meghan Markle’s upcoming royal wedding on the 19th of May. The creation was... MORE
Savory Ice Cream Sandwiches
Savory Ice Cream Sandwiches
Mister is Serving Smoked Salmon Ice Cream Sandwiches for Canada 150
Mister is a destination for a variety of refreshing and artisanal liquid nitrogen ice cream treats in Vancouver, Canada, that will soon be serving a limited-edition dessert for Canada Day—savory... MORE
Cheese Wheel Wedding Cakes
Cheese Wheel Wedding Cakes
The Fine Cheese Co. Makes Cheese Wedding Cakes for Special Occasions
As an alternative to offering couples something sweet on their wedding day, The Fine Cheese Co. makes cheese wedding cakes that are crafted from entire wheels of cheese. Some of the cheese wheel... MORE
Spicy Seafood Ice Cream
Spicy Seafood Ice Cream
This Experimental Salt & Straw Flavor Was Inspired by a Student
As an alternative to the many sweet frozen dessert flavors that are available across the world, Portland’s Salt & Straw created a unique seafood ice cream flavor. This spicy and savory ice... MORE
Savory Nacho Donuts
Savory Nacho Donuts
Trejo's Donuts Serves Nacho-Inspired Cheese Donuts
Alongside the vegan-friendly Trejo’s Tacos, actor Danny Trejo recently launched a new food venture called Trejo’s Coffee & Donuts that serves savory cheese donuts. Some of the most... MORE
Savory Sauce Ice Creams
Savory Sauce Ice Creams
Seasoning Brand Deksomboon Launched a New Soy Sauce Ice Cream
Thai sauce and seasoning brand Deksomboon created a soy sauce ice cream flavor that’s both sweet and savory. Although soy sauce can be quite salty, the ice cream is said to have a caramel-like... MORE
Umami Miso Ice Creams
Umami Miso Ice Creams
Salt & Straw's Xocolatl de Davíd’s Miso Bar Dessert is a Collaborative Treat
As part of its annual Chocolatier Ice Cream Collaboration for Valentine’s Day, Salt & Straw developed a series of unique ice frozen desserts with small-batch craft chocolatiers. The ‘... MORE

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Royal Wedding Chicken Buckets
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Royal Wedding-Themed Donuts
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play_circle_filled Aluminium-Bottled Wines
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Brownie Ice Cream Sandwiches
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Donut-Topped Milkshakes
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This Peace Collective Drink Celebrates National Donut Day
Ice Cream Sandwich Sticks
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Peanut Butter Sandwich Cookies
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The Burger King From Loops Shake is Sweet and Crunchy
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This Frozen Summer Treat Repurposes Ingredients from the Trash
Savory Soup Ice Cream
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