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Savory Confection

Desserts that are traditionally sweet are transformed with savory ingredients

Implications - Confectionary items like ice cream and cakes are now being made with entirely savory flavors. This shift comes as consumers increasingly seek out experimental consumption experiences, with the added benefit that many of these transformed items are social media-friendly both due to their aesthetic, and in their novelty factor.

Workshop Question - How could your brand transform one of its products/services?

SCORE 5.6

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 53 Examples: 42,092 Total Clicks

Date Range: Apr 17 - Jun 18

Trending: This Year and Mild

Consumer Insight Topics: Lifestyle Food

Featured Examples

Seven-Layer Dip Wedding Cakes - Tositos Honors the Royal Wedding with a Gigantic Savory Cake

SCORE 7.4

This Year and Warm 1,185 Clicks Pub: May 17, 18

Seven-Layer Dip Wedding Cakes

Tositos Honors the Royal Wedding with a Gigantic Savory Cake

The Tostitos brand creates a savory seven-layer dip ‘cake’ in honor and celebration of Prince Harry and Meghan Markle’s upcoming royal wedding on the 19th of May. The creation was... [More]

Savory Ice Cream Sandwiches - Mister is Serving Smoked Salmon Ice Cream Sandwiches for Canada 150

SCORE 4.7

Average 1,028 Clicks Pub: Jun 30, 17

Savory Ice Cream Sandwiches

Mister is Serving Smoked Salmon Ice Cream Sandwiches for Canada 150

Mister is a destination for a variety of refreshing and artisanal liquid nitrogen ice cream treats in Vancouver, Canada, that will soon be serving a limited-edition dessert for Canada Day—savory... [More]

Cheese Wheel Wedding Cakes - The Fine Cheese Co. Makes Cheese Wedding Cakes for Special Occasions

SCORE 4.4

This Year and Average 346 Clicks Pub: Dec 12, 17

Cheese Wheel Wedding Cakes

The Fine Cheese Co. Makes Cheese Wedding Cakes for Special Occasions

As an alternative to offering couples something sweet on their wedding day, The Fine Cheese Co. makes cheese wedding cakes that are crafted from entire wheels of cheese. Some of the cheese wheel... [More]

Spicy Seafood Ice Cream - This Experimental Salt & Straw Flavor Was Inspired by a Student

SCORE 4.7

Average 590 Clicks Pub: Apr 7, 17

Spicy Seafood Ice Cream

This Experimental Salt & Straw Flavor Was Inspired by a Student

As an alternative to the many sweet frozen dessert flavors that are available across the world, Portland’s Salt & Straw created a unique seafood ice cream flavor. This spicy and savory ice... [More]

Savory Nacho Donuts - Trejo's Donuts Serves Nacho-Inspired Cheese Donuts

SCORE 3.1

Mild 268 Clicks Pub: Jun 9, 17

Savory Nacho Donuts

Trejo's Donuts Serves Nacho-Inspired Cheese Donuts

Alongside the vegan-friendly Trejo’s Tacos, actor Danny Trejo recently launched a new food venture called Trejo’s Coffee & Donuts that serves savory cheese donuts. Some of the most... [More]

SCORE 4.3

This Year and Average 169 Clicks Pub: Feb 19, 18

Savory Sauce Ice Creams

Seasoning Brand Deksomboon Launched a New Soy Sauce Ice Cream

Thai sauce and seasoning brand Deksomboon created a soy sauce ice cream flavor that’s both sweet and savory. Although soy sauce can be quite salty, the ice cream is said to have a caramel-like... [More]