Seven-Layer Dip Wedding Cakes

Tositos Honors the Royal Wedding with a Gigantic Savory Cake

The Tostitos brand creates a savory seven-layer dip 'cake' in honor and celebration of Prince Harry and Meghan Markle's upcoming royal wedding on the 19th of May. The creation was made in the course of three days. 72 jars of Tostitos dip were used to create a total of 42 "mouth-watering-dip layers," distributed on six levels. The gigantic seven-layer dip wedding cake incorporates a detailed bride and groom topper figurine that is made out of queso. In addition, the creation has small stylistic embellishments such as piped guacamole rosettes, cherry tomatoes, queso drizzle and bite-size tortilla chip rounds.

For those who find inspiration in the celebratory seven-layer dip wedding cake, Tostitos offers a simplified version of the "dip-lover's masterpiece" that can be done at-home. Its present in the 'tune-in' recipes section on the Tostitos site.

Savory Cakes
The trend of savory cakes could create disruption in the traditional cake industry by offering unique and alternative options for events and special occasions.
Dip-inspired Creations
Dip-inspired creations could disrupt the catering and events industry by offering unconventional and personalized options for clients who are looking for something different and flavorful.
Non-traditional Toppers
Non-traditional toppers made out of edible materials like queso could become a trend and disrupt the wedding cake topper industry by offering unique options for personalized cake toppers.

Where This Applies

Food and Catering
The food and catering industry can take advantage of the trend of savory cakes and dip-inspired creations by offering new menu items for events and party catering.
Wedding Planning
The wedding planning industry could see disruption by offering non-traditional, personalized cake toppers, inspired by the Tostitos seven-layer dip cake, to create unique and memorable wedding experiences.
DIY Home Cooking
The DIY home cooking industry can benefit from the trend by promoting and selling at-home versions of the savory dip cake, making it accessible and easy for consumers to experiment with their culinary skills.
SCORE
5.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 73%
Activity 74%
Freshness 8%