Illusory Retail

Brands employ illusions in the layout of their retail spaces

Implications - Brands are employing illusory designs in their brick-and-mortar spaces in order to enhance the overall customer experience. This shift caters to the consumer preference for experiential retail spaces, while giving brands some flexibility in cost due to the fact that these illusory designs can be constructed without the addition of tech, or entirely new services within stores.

Workshop Question - How could your brant employ illusory design in its products or retail spaces?
SCORE 6.7
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126,596 Total Clicks
Jul 16 - Jun 18
This Year and Warm
Featured Examples
Illusory Retail Shops - The Lemonade Studio Shop boasts Mirrored Counters and Striped Surfaces
SCORE 8
This Year and Hot 1,794 Clicks Pub: May 16, 18
Illusory Retail Shops
The Lemonade Studio Shop boasts Mirrored Counters and Striped Surfaces
There are countless retail store that are designed with interiors that are as minimalist as possible, for the purposes of allowing the products being sold within them to stand out—but the Lemonade... [More]
Mind-Bending Shoe Stores - The Vog Vault in Toronto's Fluevog Store is a Unique Optical Illusion
SCORE 8
This Year and Hot 1,178 Clicks Pub: Jun 8, 18
Mind-Bending Shoe Stores
The Vog Vault in Toronto's Fluevog Store is a Unique Optical Illusion
Set on one of Toronto’s most popular streets, Queen St W, the Fluevog shoe store is home to the Vog Vault—a gravity-defying photo op. The store was built inside an old national bank... [More]
Mirrored Library Tunnels - This Chinese Bookstore Was Designed with a Focus on Symmetry
SCORE 5
Average 3,358 Clicks Pub: Jul 18, 16
Mirrored Library Tunnels
This Chinese Bookstore Was Designed with a Focus on Symmetry
It is difficult to tell where the novels end and the reflective surfaces begin in this Chinese bookstore. The store was designed by the Shanghai studio ‘XL-Muse’ in Zhen Yuan. The &#... [More]
Illusionary Retail Displays - 'Sous le Ciel' is the Latest Installation at Le Bon Marché in Paris
SCORE 5.6
This Year and Warm 1,599 Clicks Pub: Feb 5, 18
Illusionary Retail Displays
'Sous le Ciel' is the Latest Installation at Le Bon Marché in Paris
French retailer Le Bon Marché has unveiled a new installation in Paris known as ‘Sous le Ciel.’ Conceived and completed by artist Leando Erlich, this amazing installation is perched... [More]
Arboreal Handbag Displays - 'The Forest' Installation Presents Bags in a Naturally Inspired Setting
SCORE 4
This Year and Average 264 Clicks Pub: Feb 9, 18
Arboreal Handbag Displays
'The Forest' Installation Presents Bags in a Naturally Inspired Setting
‘The Forest’ installation is an in-store display that will be set up at the Valextra flagship store in Milan, Italy over the next few months. The dynamic, naturally inspired handbag... [More]
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