Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Illusory
Retail
Brands employ illusions in the layout of their retail spaces.
4.5
Trend score
Trend
What is the Illusory Retail trend?
Illusory Retail: Brands are employing illusory designs in their brick-and-mortar spaces in order to enhance the overall customer experience. This shift caters to the consumer preference for experiential retail spaces, while giving brands some flexibility in cost due to the fact that these illusory designs can be constructed without the addition of tech, or entirely new services within stores.
Trend themes
Themes within the Illusory Retail trend
Three behaviours holding the trend together01
Illusory Designs in Retail Spaces
Brands are employing illusory designs in their brick-and-mortar spaces in order to enhance the overall customer experience.
02
Naturally Inspired Displays in Retail Stores
In-store displays that feature naturally inspired settings and displays are becoming popular in retail stores.
03
Combining Art and Architecture in Retail Displays
Art installations that celebrate the combination of art and architecture in retail spaces are becoming more common.
Industry implications
What the Illusory Retail trend means for industry
Where the trend changes the playbookFor
Retail Industry
The use of illusory designs and naturally inspired displays are trends that are disrupting the traditional retail industry.
For
Fashion Industry
Naturally inspired displays and illusory designs are particularly applicable in the fashion industry where aesthetics and experience are key.
For
Art and Design Industry
The trend of combining art and architecture in retail displays highlights an opportunity for the art and design industry to expand into retail spaces.
Workshop question
How could your brant employ illusory design in its products or retail spaces?
Trend signals
Trend signals for Illusory Retail
Trend score 4.5 out of 10, from popularity 60%, activity 68%, freshness 8%.
Popularity60%
Activity68%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Illusory Retail trend
5 featured examples from Jul 18, 2016 to Jun 8, 2018CategoryArt & Design
Illusory Retail Shops
The Lemonade Studio Shop boasts Mirrored Counters and Striped Surfaces
Disruptive innovation opportunity: Create innovative retail space designs that enhance customer engagement and create memorable experiences.
CategoryFashion
Mind-Bending Shoe Stores
The Vog Vault in Toronto's Fluevog Store is a Unique Optical Illusion
Opportunities for architects and designers to create innovative and visually stunning retail spaces that offer immersive and memorable experiences for customers.
CategoryArt & Design
Mirrored Library Tunnels
This Chinese Bookstore Was Designed with a Focus on Symmetry
Opportunities for creating immersive and visually stunning retail experiences using symmetric design and mirror surfaces.
CategoryArt & Design
Illusionary Retail Displays
'Sous le Ciel' is the Latest Installation at Le Bon Marché in Paris
Exploring the use of artistic installations and interactive displays to create unique shopping experiences that differentiate from e-commerce.
CategoryBusiness
Arboreal Handbag Displays
'The Forest' Installation Presents Bags in a Naturally Inspired Setting
Creating nature-inspired displays within fashion retail spaces to set brands apart and provide unique shopping experiences.
