A new on-the-spot price adjustment system has been implemented by Guess, ushering in a new era for brick-and-mortar retail locations. The clothing brand started using JDA's Pricer which has been described as a software that reduces "the time it takes to complete price changes and better serve customers with promotions geared toward specific regions."
According to the brand, it can take up to four hours to edit various in-store promotion prices, but the new system allows individuals to complete the task in less than 30 minutes. In a conversation with RIS, Jen Lange, Guess' merchandise systems administrator, stated that the company "wanted the ability to give the customer a better experience and start doing more boutique like promos that are demographic based.”
Image Credit: Guess clothing store stock photo from TY Lim