The new fine jewelry department by France's Le Bon Marché celebrates the brand's private label bridal jewelry with three dedicated shop-in-shop stations—Chaumet, Fred and Pomellato.
The retail space is divided into three different areas, which are coded by colors so that it's easy to find the blue-colored section for gemstones, yellow for the brand's more avant-garde designer jewelry pieces and a pink section for all bridal jewelry items. Throughout the space, delicate cases with gold leaf details are used to display precious accessories and art pieces.
Soft circular details are repeated throughout the display and consultation stations, as well as other physical details of the space. On top of being purely aesthetically pleasing, this is suggestive of the unity and the unending shape of engagement and wedding bands.