Apps that reduce and ease daily commutes are increasingly popular
Implications - With human populations in urban areas constantly on the rise, brands are releasing apps that reduce the time and enhance the ease of a banal but common aspect of city-living – commuting. By giving commuters optimized routes and enhanced navigation tools, the rise of such apps indicates a desire for streamlined lifestyle habits for busy professionals.
Workshop Question - How can your brand optimize a seemingly small aspect of its consumer's daily routine?
Trend Themes
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Commute Optimization Apps — The rise of apps that optimize commuting routes and enhance navigation tools indicate a desire for streamlined lifestyle habits for busy professionals.
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Crowdsourced Transit Navigation — Crowdsourcing transit navigation can be a disruptive innovation opportunity for travel apps.
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Commute Time Job Filters — Providing an option for job-seekers to filter job recommendations based on preferred commute time can improve overall employee satisfaction.
Industry Implications
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Public Transportation — The appification of public transportation creates opportunities for transit companies to improve their systems by leveraging popular technology.
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Travel and Tourism — Travel and tourism industries can provide their customers with efficient public transit planning tools for an enhanced customer travel experience.
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Human Resources — Human resource professionals can leverage commute time job filters to improve employee morale and satisfaction, thus improving retention rates.
