Category
Tech
Delegated Interfaces
Trend cluster
Category
Appified
Commute
Apps that reduce and ease daily commutes are increasingly popular.
1.3
Trend score
Trend
What is the Appified Commute trend?
Appified Commute: With human populations in urban areas constantly on the rise, brands are releasing apps that reduce the time and enhance the ease of a banal but common aspect of city-living – commuting. By giving commuters optimized routes and enhanced navigation tools, the rise of such apps indicates a desire for streamlined lifestyle habits for busy professionals.
Trend themes
Themes within the Appified Commute trend
Three behaviours holding the trend together01
Commute Optimization Apps
The rise of apps that optimize commuting routes and enhance navigation tools indicate a desire for streamlined lifestyle habits for busy professionals.
02
Crowdsourced Transit Navigation
Crowdsourcing transit navigation can be a disruptive innovation opportunity for travel apps.
03
Commute Time Job Filters
Providing an option for job-seekers to filter job recommendations based on preferred commute time can improve overall employee satisfaction.
Industry implications
What the Appified Commute trend means for industry
Where the trend changes the playbookFor
Public Transportation
The appification of public transportation creates opportunities for transit companies to improve their systems by leveraging popular technology.
For
Travel and Tourism
Travel and tourism industries can provide their customers with efficient public transit planning tools for an enhanced customer travel experience.
For
Human Resources
Human resource professionals can leverage commute time job filters to improve employee morale and satisfaction, thus improving retention rates.
Workshop question
How can your brand optimize a seemingly small aspect of its consumer's daily routine?
Trend signals
Trend signals for Appified Commute
Trend score 1.3 out of 10, from popularity 19%, activity 12%, freshness 8%.
Popularity19%
Activity12%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Appified Commute trend
5 featured examples from Feb 16 to Jun 8, 2018CategoryTech
Convenient Public Transport Planners
The Jakdojade App Makes the Daily Commute in Poland Easier
Disruptive innovation opportunity: Integrate emerging technologies such as autonomous vehicles and smart city infrastructure to revolutionize the transportation industry and creat…
CategoryTech
Public Transit Management Apps
The AftaRobot app is Hoping to Improve Taxi Transit in Johannesburg
The AftaRobot app presents opportunities for disruptive innovation within the transportation industry by providing an alternative and improved solution for public transit.
CategoryTech
Commuter Travel Job Filters
The New LinkedIn Your Commute Feature Shows Prospects Travel Time
The LinkedIn Your Commute feature offers disruptions within the job recruitment industry by providing an additional tool to match employees with potential job opportunities.
CategoryTech
Crowdsourced Subway Apps
The Pigeon App Offers Up Crowdsourced Subway Navigation
The Pigeon app has disrupted the transportation industry by providing an innovative solution to the challenges of commuting in a metropolitan city.
CategoryWorld
NYC-Specific Transit Apps
The Pigeon App Helps NYC Commuters Use the Subway More Effectively
Opportunity for the transportation industry to leverage technology to create better, more efficient and modern transport systems.
